Welcome to the INKEY Blog. Where we spread and share our skincare knowledge with you!

Smart skinimalism is the 2026 skincare trend redefining results through simplicity. Backed by science, this approach prioritises skin barrier health and multi-functional ingredients over excessive layering. Discover why simplified routines can reduce irritation by up to 40% and how to build an effective, evidence-based 3-step routine for healthier, more resilient skin.

Starting your retinol journey but worried about irritation? Meet the Moisture Sandwich Method - a gentle, skin-barrier–friendly way to ease retinol into your routine. By layering moisturiser before and after your retinol serum, this technique helps minimise dryness and sensitivity while still delivering visible results. Ideal for first-time retinol users or anyone with sensitive skin, it’s the smart, stress-free way to unlock smoother, firmer-looking skin without the fear of irritation.

Introducing INKEY Lab's latest drop - Exosome Boosting Mask. A next-generation biodegradable dry sheet mask designed to deliver instant glow, hydration and supports the skin’s natural repair processes. Powered by exosome-boosting technology, it helps enhance ingredient delivery for deeper hydration, strengthens the skin barrier, and leaves skin looking smoother, plumper and more radiant in just 10 minutes. 

PDRN (Polydeoxyribonucleotide) is one of skincare’s most talked-about regenerative ingredients—but is it really worth the hype? This science-led guide explores how PDRN works, what the research says about collagen and barrier repair, and the safety and ethical questions around salmon-derived formulas. We also look at next-generation alternatives that deliver regenerative results without compromising on values.

Discover the best face serums of 2025 for hydration, brightening, and anti-ageing. Find expert-recommended formulas with powerful ingredients to achieve your best skin yet.

Backed by extremophile science, ectoin helps protect, hydrate, and strengthen the skin barrier against daily environmental stress. In this comprehensive guide, we break down exactly what ectoin is, how it works at a cellular level, and why dermatologists are calling it a game-changer for barrier health and long-lasting hydration. You’ll learn how ectoin compares to hyaluronic acid, which skin types benefit most, and how to use it effectively in your routine. Plus, we explain how INKEY’s Ectoin Hydro-Barrier Serum harnesses this innovative ingredient to support stronger, more resilient skin—now and over time.

Here at The INKEY List we’ve always understood the power of hydration because we know that healthy skin starts with hydrated skin.