The inside scoop

INKEY Insiders is our free loyalty program that rewards you based on how much you shop. The more you spend, the more (and better) perks you get. Yep, it’s that easy and that good.

All you have to do is create an account online. The program is entirely free to join—there’s no minimum spending amount required. So go ahead, get in on those benefits. Sign up here.

INKEY Insiders is for everyone and it's free to join. Sign up here.

The benefits of the program vary depending on your tier status, but all INKEY Insiders receive a birthday gift, access to exclusive member pricing and a personalised Insiders profile. The breakdown of perks according to tier status is in the chart above. Visit our terms & conditions page to view full program details.

Your Rewards status is determined by how much you spent in the last 365 days at www.uk.theinkeylist.com (after promotional offers, before taxes and shipping charges are applied) when you provide or check out with the email address that is registered to your account. Please note that there is a 14-day delay in the spend calculation that places you in your tier status.

To see how many points you need to move up to the next tier, check the progress status on your account page.

In addition to program tier benefits, INKEY Insiders also earn points. It’s this simple: For every dollar you spend on eligible purchases www.uk.theinkeylist.com, you earn at least 5 points. You can also earn extra points by completing various activities found on your account page.

You can redeem your points at cart. Points can be redeemed against money-off vouchers. Please note that points cannot be redeemed during Black Friday or Cyber Monday promotion periods.

Sign in and go to my account.

You cannot earn points on previous purchases, prior to joining INKEY Insiders. However, if you had an INKEY Insiders account prior to the launch of our rewards program, we have awarded you 500 points to get you started.

Points are valid for 12 months from the date of your last qualifying purchase. A qualifying purchase is an order that has been paid in full, hasn’t been returned to us and qualifies to earn points. Each qualifying purchase will automatically extend the expiration date of all unused points in your account for 12 months from the month of your qualifying purchase. If your account has no qualifying purchase activity within a 12-month period, all points in your account will expire.

Yes. Points are calculated based on the order total (excluding shipping) after the discount is applied.

If you have any questions about how many points you have, please chat to askINKEY.

After you place an order, your points will be in an approval period for 14 days. Whilst in this pending state, your points cannot be used to redeem rewards. However, points earned from other actions, like following us on Instagram, will be rewarded instantly.

If you return a product or order and we issue you a refund, your points balance will reflect this and the points earned on the returned product(s) will be removed.

You can not earn points for orders paid with a gift card. Points are only rewarded for the initial purchase of the gift card.