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Face Serums

Transform your skin with our collection of targeted face serums, designed to address your specific skin concerns with powerful, proven ingredients. From brightening Vitamin C serums to hydrating Hyaluronic Acid treatments, each facial serum delivers potent actives directly where your skin needs them most. Whether you're looking to tackle signs of ageing with our Retinol serums, boost hydration with Polyglutamic Acid, or clear blemishes with Niacinamide, we've formulated effective solutions for every skin type and concern. Our transparent approach means you'll always know exactly what's in your skincare and why it works. New to serums? Take our Skincare Quiz to discover which face serums are perfect for your routine, or explore our complete guide to building your personalised skincare routine.


Starter Retinol Serum
NEW
4.8
Rated 4.8 out of 5 stars
4.8 Stars (64 Reviews)

Starter Retinol Serum

Clinically proven to reduce the appearance of fine lines in 7 days*

£12.00

Advanced 0.2% Retinal Serum
NEW
4.9
Rated 4.9 out of 5 stars
4.9 Stars (52 Reviews)

Advanced 0.2% Retinal Serum

High-performing Retinaldehyde serum, proven to work 11x faster than standard Retinol**

£15.00

Exosome Hydro-Glow Complex
20% OFF
4.5
Rated 4.5 out of 5 stars
4.5 Stars (844 Reviews)

Exosome Hydro-Glow Complex

Visibly boost glow, smooth and renew skin​

£16.00 £20.00

Hyaluronic Acid Serum - 30ml
20% OFF
4.7
Rated 4.7 out of 5 stars
4.7 Stars (3,000 Reviews)

Hyaluronic Acid Serum - 30ml

Non-tacky hydrating serum for all skin types

£7.20 £9.00

Hyaluronic Acid Serum - 60ml
20% OFF
4.7
Rated 4.7 out of 5 stars
4.7 Stars (3,000 Reviews)

Hyaluronic Acid Serum - 60ml

Non-tacky hydrating serum for all skin types, now x2 the size!

£12.80 £16.00

360° Skin Clearing Serum
20% OFF
4.5
Rated 4.5 out of 5 stars
4.5 Stars (40 Reviews)

360° Skin Clearing Serum

Balance. Treat. Fade. 1 Serum to target 3 stages of breakouts

£16.00

Ectoin Hydro-Barrier Serum
20% OFF
4.5
Rated 4.5 out of 5 stars
4.5 Stars (352 Reviews)

Ectoin Hydro-Barrier Serum

Hydrates whilst supporting and strengthening the skin’s barrier

£12.00 £15.00

15% Vitamin C + EGF Serum
20% OFF
4.4
Rated 4.4 out of 5 stars
4.4 Stars (622 Reviews)

15% Vitamin C + EGF Serum

Brightening serum to target hyperpigmentation and uneven skin tone

£12.00 £15.00

Starter Retinol Serum Duo
NEW
4.8
Rated 4.8 out of 5 stars
4.8 Stars (64 Reviews)

Starter Retinol Serum Duo

Clinically proven to reduce the appearance of fine lines in 7 days*

£22.80 £24.00

Advanced 0.2% Retinal Serum Duo
NEW
4.9
Rated 4.9 out of 5 stars
4.9 Stars (52 Reviews)

Advanced 0.2% Retinal Serum Duo

High-performing Retinaldehyde serum, proven to work 11x faster than standard Retinol**

£28.50 £30.00

10% Niacinamide Serum
20% OFF
4.5
Rated 4.5 out of 5 stars
4.5 Stars (726 Reviews)

10% Niacinamide Serum

Visibly reduces excess oil, blemishes and enlarged pores

£8.00 £10.00

Smooth + Strengthen Duo
20% OFF
5.0
Rated 5.0 out of 5 stars
5.0 Stars (1 Review)

Smooth + Strengthen Duo

A beginner-friendly anti-ageing duo to smooth and strengthen

£24.80 £30.00

Hydrocolloid Invisible Pimple Patches - Pack of 22
20% OFF
4.5
Rated 4.5 out of 5 stars
4.5 Stars (447 Reviews)

Hydrocolloid Invisible Pimple Patches - Pack of 22

Clinically proven to reduce breakouts in 4 hours*

£7.20 £9.00

Supersize Hyaluronic Acid Serum - 100ml
20% OFF
4.7
Rated 4.7 out of 5 stars
4.7 Stars (3,000 Reviews)

Supersize Hyaluronic Acid Serum - 100ml

Non-tacky hydrating serum for all skin types, now x3 the size!

£17.60 £22.00

Collagen Peptide Serum
20% OFF
4.6
Rated 4.6 out of 5 stars
4.6 Stars (472 Reviews)

Collagen Peptide Serum

Support skin firmness, bounce and elasticity

£12.00 £15.00

Starter Retinol Protection Duo
20% OFF

Starter Retinol Protection Duo

Meet your simple, effective introduction to healthy-looking skin.

£21.60 £27.00

Advanced Retinal Protection Duo
20% OFF
1% Retinol Serum
20% OFF
4.3
Rated 4.3 out of 5 stars
4.3 Stars (427 Reviews)

1% Retinol Serum

Targets stubborn marks, scars or wrinkles which give the appearance of uneven texture and tone.

£18.40 £23.00

Revive + Renew Trio
20% OFF

Revive + Renew Trio

A high-performance trio for visible glow and smoother, firmer-looking skin.

£43.20 £54.00

Exosome Hydro-Glow Complex Duo
20% OFF
4.5
Rated 4.5 out of 5 stars
4.5 Stars (844 Reviews)

Exosome Hydro-Glow Complex Duo

Visibly boost glow, smooth and renew skin​

£32.00 £40.00

Retinol Serum
20% OFF
4.5
Rated 4.5 out of 5 stars
4.5 Stars (914 Reviews)

Retinol Serum

Allure award-winning Retinol that targets first signs of ageing

£11.20 £14.00

Supersize Hyaluronic Acid Serum 100ml Duo
20% OFF
4.7
Rated 4.7 out of 5 stars
4.7 Stars (3,000 Reviews)

Supersize Hyaluronic Acid Serum 100ml Duo

Double up on our non-tacky hydrating serum, now 3x the size!

£35.20 £44.00

Succinic Acid Treatment
20% OFF
4.3
Rated 4.3 out of 5 stars
4.3 Stars (764 Reviews)

Succinic Acid Treatment

Clincally proven to visibly improve blemishes fast

£8.80 £11.00

Hyaluronic Acid Serum 60ml Duo
20% OFF
4.7
Rated 4.7 out of 5 stars
4.7 Stars (3,000 Reviews)

Hyaluronic Acid Serum 60ml Duo

Non-tacky hydrating serum for all skin types, now x2 the size!

£25.60 £32.00

Hydration Boost Duo
20% OFF
4.6
Rated 4.6 out of 5 stars
4.6 Stars (7 Reviews)

Hydration Boost Duo

Instantly boost your hydration levels

£21.60 £27.00

10% Niacinamide Serum Duo
20% OFF
4.5
Rated 4.5 out of 5 stars
4.5 Stars (726 Reviews)

10% Niacinamide Serum Duo

Visibly reduces excess oil, blemishes and enlarged pores

£16.00 £20.00

Polyglutamic Acid Serum
20% OFF
4.5
Rated 4.5 out of 5 stars
4.5 Stars (499 Reviews)

Polyglutamic Acid Serum

Lock in moisture for smooth skin instantly

£12.00 £15.00

Beta Hydroxy Acid (BHA) Serum
20% OFF
4.5
Rated 4.5 out of 5 stars
4.5 Stars (326 Reviews)

Beta Hydroxy Acid (BHA) Serum

Fight breakouts and blackheads

£8.00 £10.00

10% Azelaic Acid Serum for Redness Relief
20% OFF
4.3
Rated 4.3 out of 5 stars
4.3 Stars (406 Reviews)

10% Azelaic Acid Serum for Redness Relief

Visibly reduce the appearance of redness and soothe skin that feels irritated.

£12.80 £16.00

Tranexamic Acid Serum
20% OFF
4.2
Rated 4.2 out of 5 stars
4.2 Stars (318 Reviews)

Tranexamic Acid Serum

Reduce hyperpigmentation

£12.80 £16.00

C-50 Blemish Night Treatment
20% OFF
4.6
Rated 4.6 out of 5 stars
4.6 Stars (104 Reviews)

C-50 Blemish Night Treatment

Reduce breakouts and blemishes

£12.80 £16.00

20% Niacinamide Serum
20% OFF
4.2
Rated 4.2 out of 5 stars
4.2 Stars (311 Reviews)

20% Niacinamide Serum

Help balance excess oil, improve skin texture and reduce the appearance of pore size.

£12.80 £16.00

Vitamin C Serum
20% OFF
3.2
Rated 3.2 out of 5 stars
3.2 Stars (247 Reviews)

Vitamin C Serum

Brightens, protects, and reduces signs of aging

£9.60 £12.00

FAQs

Our askINKEY digital skincare advisors are experts with deep product knowledge, here to answer your most asked questions and make skincare as simple as possible.

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