Face Serums

Transform your skin with our collection of targeted face serums, designed to address your specific skin concerns with powerful, proven ingredients. From brightening Vitamin C serums to hydrating Hyaluronic Acid treatments, each facial serum delivers potent actives directly where your skin needs them most. Whether you're looking to tackle signs of ageing with our Retinol serums, boost hydration with Polyglutamic Acid, or clear blemishes with Niacinamide, we've formulated effective solutions for every skin type and concern. Our transparent approach means you'll always know exactly what's in your skincare and why it works. New to serums? Take our Skincare Quiz to discover which face serums are perfect for your routine, or explore our complete guide to building your personalised skincare routine.

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4.9

Rated 4.9 out of 5 stars

4.9 Stars (68 Reviews)

Starter Retinol Serum

A gentle retinol that smooths fine lines in 7 days* - perfect for sensitive skin and retinol beginners

£12.00

NEW

4.8

Rated 4.8 out of 5 stars

4.8 Stars (60 Reviews)

Advanced 0.2% Retinal Serum

Clinically proven to work 11x faster than standard retinol*** - see visible anti-ageing results in just 1 week*

£15.00

4.5

Rated 4.5 out of 5 stars

4.5 Stars (856 Reviews)

Exosome Glow Serum

Hydrating glow serum that visibly brightens, smooths and renews skin in 14 days*

£20.00

4.7

Rated 4.7 out of 5 stars

4.7 Stars (3,011 Reviews)

Hyaluronic Acid Serum - 30ml

Instantly hydrates, plumps & firms skin in a lightweight, non-sticky formula - just £9

£9.00

4.7

Rated 4.7 out of 5 stars

4.7 Stars (3,011 Reviews)

Hyaluronic Acid Serum - 60ml

Instantly hydrates, plumps & firms skin in a lightweight, non-sticky formula

£16.00

4.5

Rated 4.5 out of 5 stars

4.5 Stars (43 Reviews)

360° Skin Clearing Serum

Balance. Treat. Fade. 1 Serum to target 3 stages of breakouts

£16.00

4.5

Rated 4.5 out of 5 stars

4.5 Stars (356 Reviews)

Ectoin Hydro-Barrier Serum

Hydrates whilst supporting and strengthening the skin’s barrier

£15.00

4.4

Rated 4.4 out of 5 stars

4.4 Stars (625 Reviews)

15% Vitamin C + EGF Serum

Brightening serum to target hyperpigmentation and uneven skin tone

£15.00

4.5

Rated 4.5 out of 5 stars

4.5 Stars (727 Reviews)

10% Niacinamide Serum

Visibly reduces excess oil, blemishes and enlarged pores

£10.00

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Hydrocolloid Invisible Pimple Patches - Pack of 22

4.5

Rated 4.5 out of 5 stars

4.5 Stars (451 Reviews)

Hydrocolloid Invisible Pimple Patches - Pack of 22

Clinically proven to reduce breakouts in 4 hours*

£9.00

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4.7

Rated 4.7 out of 5 stars

4.7 Stars (3,011 Reviews)

Supersize Hyaluronic Acid Serum - 100ml

Instantly hydrates, plumps & firms skin in a lightweight, non-sticky formula

£22.00 (Worth £30.00)

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4.6

Rated 4.6 out of 5 stars

4.6 Stars (472 Reviews)

Collagen Peptide Serum

Support skin firmness, bounce and elasticity

£15.00

4.3

Rated 4.3 out of 5 stars

4.3 Stars (428 Reviews)

1% Retinol Serum

Targets stubborn marks, scars or wrinkles which give the appearance of uneven texture and tone.

£23.00

4.5

Rated 4.5 out of 5 stars

4.5 Stars (919 Reviews)

Retinol Serum

Allure award-winning Retinol that targets first signs of ageing

£14.00

4.3

Rated 4.3 out of 5 stars

4.3 Stars (766 Reviews)

Succinic Acid Treatment

Clincally proven to visibly improve blemishes fast

£11.00

4.5

Rated 4.5 out of 5 stars

4.5 Stars (499 Reviews)

Polyglutamic Acid Serum

Lock in moisture for smooth skin instantly

£15.00

4.5

Rated 4.5 out of 5 stars

4.5 Stars (326 Reviews)

Beta Hydroxy Acid (BHA) Serum

Fight breakouts and blackheads

£10.00

10% Azelaic Acid Serum for Redness Relief

4.3

Rated 4.3 out of 5 stars

4.3 Stars (408 Reviews)

10% Azelaic Acid Serum for Redness Relief

Clinically proven to minimises redness in 4 days* and soothe skin that feels irritated. Suitable for sensitive and rosacea-prone skin.

£16.00

4.2

Rated 4.2 out of 5 stars

4.2 Stars (320 Reviews)

Tranexamic Acid Serum

Reduce hyperpigmentation

£16.00

4.6

Rated 4.6 out of 5 stars

4.6 Stars (105 Reviews)

C-50 Blemish Night Treatment

Reduce breakouts and blemishes

£16.00

4.2

Rated 4.2 out of 5 stars

4.2 Stars (311 Reviews)

20% Niacinamide Serum

Help balance excess oil, improve skin texture and reduce the appearance of pore size.

£16.00

3.2

Rated 3.2 out of 5 stars

3.2 Stars (248 Reviews)

Vitamin C Serum

Brightens, protects, and reduces signs of aging

£12.00

FAQs

Our askINKEY digital skincare advisors are experts with deep product knowledge, here to answer your most asked questions and make skincare as simple as possible.

Your ideal face serum depends on your primary skin concerns. For hydration, try our Hyaluronic Acid Serum suitable for all skin types. For brightness and vitamin C benefits, our 15% Vitamin C + EGF Serum targets hyperpigmentation. If you're new to anti-ageing, start with our Starter Retinol
Apply your facial serum to clean skin before moisturiser, both morning and evening. Use a few drops and gently press into skin until absorbed. Always apply SPF in the morning when using active serums like Vitamin C or Retinol. Layer thinnest to thickest consistency for best absorption.
Face serums contain higher concentrations of active ingredients in lightweight formulas that penetrate deeper into skin. While moisturisers focus on hydration and barrier protection, serums target specific concerns like fine lines, dark spots, or texture with potent actives like Vitamin C, Retinol, or Niacinamide.
Hydrating serums like Hyaluronic Acid show immediate plumping effects, while active ingredient serums take longer. Vitamin C serums may brighten skin in 2-4 weeks, while Retinol serums typically show anti-ageing benefits after 6-12 weeks of consistent use. Consistency is key for best results.
Yes, but layer carefully and avoid mixing certain actives. Use Vitamin C in the morning and Retinol at night. Hydrating serums like Hyaluronic Acid can be layered with most actives. If you're using multiple serums, apply thinnest consistency first and allow each to absorb before applying the next.

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Face Serums

Starter Retinol Serum

Advanced 0.2% Retinal Serum

Exosome Glow Serum

Hyaluronic Acid Serum - 30ml

Hyaluronic Acid Serum - 60ml

360° Skin Clearing Serum

Ectoin Hydro-Barrier Serum

15% Vitamin C + EGF Serum

10% Niacinamide Serum

Hydrocolloid Invisible Pimple Patches - Pack of 22

Supersize Hyaluronic Acid Serum - 100ml

Collagen Peptide Serum

1% Retinol Serum

Retinol Serum

Succinic Acid Treatment

Polyglutamic Acid Serum

Beta Hydroxy Acid (BHA) Serum

10% Azelaic Acid Serum for Redness Relief

Tranexamic Acid Serum

C-50 Blemish Night Treatment

20% Niacinamide Serum

Vitamin C Serum

FAQs

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Face Serums

FAQs

How do I choose the best face serum for my skin?

How should I apply face serum in my routine?

What does a face serum do that moisturiser doesn't?

When will I see results from using face serums?

Can I use multiple face serums together?

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