The New Oat Cleansing Balm: What's Changed and Why

The Oat Cleansing Balm has always been one of our most-loved products — a gentle, effective way to melt away makeup, SPF, and daily impurities without stripping or irritating the skin. But good enough has never been good enough for us. So when our community spoke up, we listened — and after 125+ formula variations, the new and improved Oat Cleansing Balm is here.
Removes 100% of waterproof makeup and SPF in 30 seconds. Here's exactly what's changed, what's new, and why it matters for your skin.

You Spoke. We Listened.

Reformulating isn't something we take lightly. We went back to the drawing board because our community reported a few consistent frustrations with the original formula:

• Formula separation and graininess — the texture wasn't always consistent

• A film-like, greasy residue left on the skin after rinsing

• Difficulty squeezing product from the tube, particularly in colder temperatures

These weren't minor complaints — they were genuine barriers to getting the most out of the product. So we got to work.

What's Improved

Oat Kernel Oil: 3% → 5%: The star ingredient of the original formula is still here — but we've upped it significantly. We've increased Oat Kernel Oil from 3% to 5%, and here's why that matters: at this higher concentration, it's composed of skin-identical ceramides that work harder to support your moisture barrier while delivering even more effective makeup and SPF removal. More oil, better barrier care, cleaner skin — and it's clinically proven to hydrate skin for up to 12 hours***.

Improved Emulsifiers: One of the biggest complaints was that greasy, film-like feeling after rinsing. We've reformulated the emulsifiers to create an even gentler, creamier milk texture when the balm meets water — and to ensure it rinses away completely. The result? Leaves no residue on skin* — just a clean, comfortable finish every time.

What's New

Sea Buckthorn Oil: This is a first for the Oat Cleansing Balm — and it's a powerful addition. Sea Buckthorn Oil is naturally antibacterial and anti-inflammatory, making it especially beneficial for oily and blemish-prone skin. It's also non-comedogenic, so it won't clog pores, and it's clinically proven to reduce skin redness after 4 weeks** — helping skin look and feel calmer over time. A multitasker that earns its place in the formula.

Natural Wax Blend: We've introduced a trio of natural waxes that condition the skin as you cleanse, leaving it noticeably softer and smoother. Beyond the skin benefits, the Natural Wax Blend also improves the texture of the balm itself — it's silkier and easier to apply, making your cleansing routine feel as good as it performs.

Better for You. Better for the Planet.

We've also made a change to the packaging — and it's one we're genuinely proud of. The new tube is softer and thinner, which means you can squeeze out every last drop of product without the frustration. It also means we've reduced our plastic use by 16 tonnes per year, making the new Oat Cleansing Balm not just better for your skin, but better for the planet too.

The Key Actives at a Glance

5% Oat Kernel Oil: Softens, soothes, dissolves makeup and SPF, supports the moisture barrier

Sea Buckthorn Oil: Antibacterial, anti-inflammatory, rich in antioxidants, non-comedogenic

Natural Wax Blend: Conditions skin for a softer, smoother finish; improves balm texture

Same Mission. Better Formula.

The Oat Cleansing Balm is suitable for all skin types — including blemish-prone and sensitive skin — and the new formula keeps that commitment while addressing every piece of feedback we received. No separation. No greasy residue. No wrestling with the tube.

Just a cleaner, gentler cleanse that removes 100% of waterproof makeup and SPF in 30 seconds. 96% agreed it effortlessly cleaned their skin*, skin felt instantly smoother and softer*, it instantly calms and soothes*, and it's clinically proven to instantly improve skin texture** and skin radiance and smoothness**. In fact, 3 out of 4 people said they would switch to this cleansing balm* — and we think you will too.
Ready to try the new formula? Shop the Oat Cleansing Balm and Mini Oat Cleansing Balm now.

*Based on a consumer trial with 29 participants
**Based on a clinical trial with 29 participants over 4 weeks
***Based on a clinical trial with 23 participants over 24 hours