REAL SKIN. REAL STORIES.
OUR COMMUNITY BOARD

"I stumbled upon INKEY in 2021 after someone mentioned it in their Instagram story. I had developed adult acne and had tried everything from vegan skincare to high-end brands, but nothing worked. My initial routine focused solely on reducing inflammation and fading scarring, which INKEY significantly improved!"

"The biggest skin win isn’t just healthier-looking skin , it’s the confidence and consistency that came with looking after myself. My INKEY routine became one of the first healthy habits I built, and it’s one that has stayed with me ever since."

"I first started getting into skincare 6 months ago when due to my job as a nail technician I developed eyelid eczema. I did lots of research and decided to go with the inkey list products as they seemed to tick all the boxes of simple no nonsense formulas. I’ve loved using every product, they’re all important in my routine."

"I discovered INKEY in July 2021 when I was suffering with acne! I had tried absolutely everything on the market, which didn’t help at all just made it worse and then I discovered INKEY and my skin cleared up within three weeks and I’ve never looked back since. Can honestly say this brand truly saved my skin and helped bring me out of a very difficult time! I will forever have so much love for the brand and the people involved in the making of the brand"

"I was in boots looking for a good hydration product. A young lady was buying some of your products & I asked her if she had tried them before. She went on to say how she had a skin condition which I think was acne & her skin has dramatically improved since using Inkey list."

"I discovered Inkey online and in Boots. I have built an am and pm routine and have my routine saved on my account. Love this feature. My skin win is the exosome glow and Vit C, a power house together but love all the products and really noticing a difference in my skin which is older now."

"I first discovered The INKEY List when I was sent the Bio-Active Ceramide Repairing & Plumping Moisturiser to try. I completely fell in love with it from the very first use, and it became the product that transformed not only my skin, but my entire approach to skincare."

"I discovered Inkey in 2019 and felt like I had tried everything to clear my skin. I had used medicated skin care and tried ridiculously priced products. I then discovered Inkey and initially it was the clean ingredient and price point that attracted me to the brand. I did the skin care quiz and ordered my entire routine and it changed my life. Inkey will forever be my favorite skincare brand."

"I discovered INKEY after I contracted peri-oral dermatitis following a few years using Skin and Me/Dermatica - the strong retinoids ended up causing a long-lasting condition which totally rocked my confidence. I needed a gentle but powerful alternative."

"I found the Inkey list through a YouTube recommendation. Favourite product: Salicylic Acid Cleanser."

"I first discovered INKEY when I started paying closer attention to skincare ingredients instead of marketing claims. INKEY quickly became a brand I could rely on because every product has a clear purpose and delivers visible results."

"INKEY List hasn’t just changed my skincare routine, it’s changed my relationship with myself. For years, my skin was the first thing I noticed when I looked in the mirror. Now, it’s the first thing I notice, but for the best reasons. The confidence you’ve given me is something no product can ever truly promise, yet somehow you’ve done exactly that. Thank you x"

"I first found it at Boots when looking for an Hyaluronic Acid serum. I had been using Garnier face creams for since my 30s but was not too happy. My skin is now looking better than ever, I am 52 and all my life I suffered from acne and now I only get the odd spot and my skin looks much more radiant, smooth and healthy."

"I haven’t stopped using the oat cleansing balm. It’s perfect for my rosacea prone sensible skin, and I have found that it simply doesn’t compare to any other oil based cleansers on the market. The Azelaic acid has also been one of my best finds, it controls my rosacea like no other product, being the perfect addition to my routine."

"I discovered inkey on tik tok 2 years ago and have never looked back. my 40 year old skin is the best its ever been. Its all amazing I'm always getting skin compliments and just love how my 40 year old skin feels youthful again, its better than it was in my 20s"

"I read about Inkey on various media platforms. I now use Inkey exclusively. My skin is sensitive, prone to redness and since using Inkey products my skin has calmed down."

"I now religiously use Tranxemic acid and SPF30. The skin win I am most proud of of is getting back to my original skin tone and my spot scars faded significantly!"

"I very rarely even wear makeup now as I have confidence in my skin as it is! Glowy, Radiant and most importantly, Healthy! Thank you INKEY!!"

"I tried Inkey's Vitamin C + EGF Serum and Azelaic Serum, and it completely changed my skin! My acne and clogged pores cleared up after consistently using those 2 products and I've repurchased them ever since! Can't live without these products!!"

"I'm Inkey start to finish for my skin routine! From being recommended through google search for the best double cleanse I'm now a loyal member! Thank you, great value and works! I'm 51!"

"I discovered Inkey when I went into Sephora and an esthetician recommend me a simple routine, over the years it's been me and my omega water cream and 15% Vitamin C and EGF serum, it's made my skin as beautiful as it is now, and I'm loving every bit of it."

"This moisturiser became my holy grail, my staple cream to restore my skin, soothe it and make it glow. The only moisturiser my skin drinks up like a glass of water and that I can lather fearlessly knowing it won't break me out but that will make my skin look its best."

"I discovered the brand through social media. My skin routine is cleanser, toner, eye cream, serum, moisturiser and SPF."

"As someone who had bad acne in her teens, I am really grateful for getting more confident with age but also for getting educated on what works best for my skin."

"I saw Colette give a talk at madewithintent and she gave away free product."

"At 65 I have never felt more confident in my skin. I love the glow I get from Inkey and now am happy to go about my day completely without makeup. Why would I need it when my skin looks this good?"

"I spotted INKEY when I was in boots and I was thinking that it was about time I thought about getting a proper skin care routine. I've been a person with a balls to the wall routine ever since. Not had a skin blemish in years."

"I started using the oat balm cleanser that was recommended and it changed my life and my skin. I have now progressed to a full routine, all Inkey products and I am the most confident I have ever felt in my own skin."

"I first discovered inkey list in boots. I liked how simple and easy to read it was. I found the bio active moisturiser and fell in love! I cannot live without inkey. Thank you for helping me get my spark back."

"I first discovered Inkey several years ago when trying to tackle my hyperpigmentation. I started using the Inkey Azelaic acid and Tranexamic. The results I saw were amazing, it was the first time I'd noticed a real difference."

"I first discovered the Inkey List from Cassandra Bankson when I used to watch a lot of YouTube skincare videos. I can't live without the Bio-Active Moisturizer. I have dry skin and it's perfect for all seasons!"

"I discovered The Inkey List in Sephora. It was affordable so it caught my eye. I tested the advanced retinal and the 360 clearing serum and both have become staples in my routine. I use the 360 serum in the morning and the retinal at night."

"I went from dealing with constant breakouts to having skin that's smooth, radiant, and genuinely youthful. That's something I never thought would happen.Thank you for being the brand that understood what I needed, and for staying committed to doing it the right way."

"My face always feels clean and soft, I have an amazing glow on my face. I truly dont think I would have got through acne treatment without it and now I use it daily."

"What keeps me coming back to inkey is that every product has a clear purpose, and together they've helped me build a routine that's simple, consistent, and something I genuinely enjoy. It's become a small act of self-care every day, and it's reminded me that healthy skin is about patience and consistency, not perfection."

"My biggest skin win has been reducing breakouts and improving my skin's texture while learning that consistency beats perfection every time. Seeing my skin become healthier and more resilient has been such a confidence boost."

"I found the Inkey List in store, Favourite product is Exosome Glow Serum."

"My biggest skin win has been gaining confidence in my skin. My complexion is more hydrated, healthier-looking, and radiant than it has been in years. I wear little to no makeup most days because I'm proud of the skin underneath."

"What I'm most proud of isn't just the improvement in my skin. It's the confidence I've gained. My skin is more hydrated, brighter, smoother, and stronger than it's been in years. I've gone from hiding behind filters to showing up as myself online, and INKEY products have been a huge part of that journey. If it's INKEY, chances are I've tried it..,and loved it."

"What makes my INKEY story special is that it grew beyond the products. Through sharing my genuine experiences online, I've had the opportunity to connect with the brand's incredible team, celebrate Pride alongside them, and even meet Colette. Seeing a brand that values education, community, and authenticity as much as I do has been incredibly meaningful."

"There's something empowering about finding products that fit seamlessly into your life, especially when you're wearing multiple hats and chasing a dream. The INKEY List was one of those small daily rituals that helped me show up ready for whatever the day required. Because when you're telling a story that means everything to you, self-care matters too."

"I started researching skincare a couple years ago and found that every product I was interested in was way out of my budget. I saw the prices of inkey and knew that if I loved the products and the prices didn't raise too high, I would never need to buy a different brand as each product feels as though it's been carefully thought out in a way that really showcases the love and care Colette and Mark put into the brand."

"It's my favourite brand because it's quality products at an affordable price! Their hyaluronic acid changed my life and my skin has never looked better"

"For someone who has rosacea like me, i kept trying products that promises to tame my condition down. Luckily, i saw a review of the Inkey List on FB about how oat cleansing balm can help the redness of my skin. True enough, it did help. Since i started using it, i rarely have hives on my face and my face feels calmer and smooth. I use it together with the omega water cream."

"My partner got me into inkey buying some products for me for Christmas. I have since also converted a friend as I love to layer products and at inkey price point and quality you can't go wrong! The cleanser is one of my favorite products. I also love to us hyaluronic serum with the exosome serum."

"My coworker recommended INKEY 4 years ago and I will never go back. My skin has never been better, no pimples, rarely dryness, and great feeling skin."

"I was looking for a "set-it-and-forget-it" type skincare routine and I found it with INKEY list. The order and purpose of each product is clear, it's affordable, and the rewards system helps so much with being able to re-buy my favourites and keep my routine going. "

"Discovered Inkey List a year ago by buying products for a cruise. Best thing ever. I've gone through tubes of the water cream, cleanser and serums. I just Ran out of my serum and I can tell how my skin is missing it. Can't wait to get paid next week to get more. This brand has saved my skin."

"I discovered Inkey by chance on instagram, did the online quiz to find what products were right for me and took a chance‚ the best chance I ever took. Inkey helped me get back into a routine for both day and night and rediscover my love for all things skincare. They've transformed my skin from ok to fan-bloody-tastic!"

"I first discovered INKEY through social media while looking for affordable, ingredient-focused skincare. What stood out to me was how simple and educational the brand made skincare feel. Over time, I've built a routine using targeted products to support my skin barrier and maintain hydration."

"I found INKEY in a local store in Nigeria. Favourite products are Bio Active Moisturiser and Hyaluronic Acid serum."

"Discovered the very first day the brand launched at Ulta! I LOVE the Exosomes and the eye patches with serums! I have really dry skin at times, and the texture improvement with the products have made all the difference. I do have post-inflammatory hyperpigmentation, my goal is to be able to go foundation free at some point! I love the clean ingredients with INKEY!!!"

"Inkey has been part of my skincare journey since the very beginning, thus the attachment. I've explored countless products and repurchased so many as they've become part of my routine. I've been religiously using the Vitamin ABC moisturiser."

"I discovered it when my sons acne was so bad and i was looking for a salicylic option. I scanned options at shoppers drug and found Inkey"

"I have been using INKEY for probably around 7 years now and couldn't be without it! Truly one of my favourite brands of all time, keeping my skin in check and I've noticed spots crop up a little less often thanks to INKEY!"

"I spotted INKEY when I was in boots and I was thinking that it was about time I thought about getting a proper skin care routine. I've been a person with a balls to the wall routine ever since. Not had a skin blemish in years."

"Whenever people compliment my skin and ask about my skincare routine, I'm always happy to share every INKEY product I use. It feels amazing to recommend products that I genuinely love and trust because they've made such a huge difference in my skin journey."

"I discovered Inkey at Sephora as being a clean skincare that was budget friendly. I use certain products everyday. My routine includes the hyaluronic acids and bio active ceramide moisturizer. But the product I love the most is the retinol serum. It does not cause any irritation for me and I use this product religiously."