What is Mature Skin?

Mature skin isn't a flaw, it's a natural stage that all skin goes through. As we get older, our skin produces less collagen and elastin, the proteins responsible for keeping skin firm and bouncy. Skin cell turnover also slows down, which can make skin look duller and feel rougher. At the same time, oil production often decreases, which is why mature skin can feel drier than it used to, and can start to overlap with the signs described in our dry skin guide.

Key terms explained:

• Collagen: A protein that gives skin its structure and firmness. Production naturally declines with age.
• Elastin: A protein that allows skin to stretch and bounce back. Like collagen, elastin production slows over time.
• Cell turnover: The process of old skin cells shedding and new ones forming. This slows with age, which can lead to dullness.
• Exosomes: Tiny messengers naturally found in skin that help cells communicate, playing a role in skin repair and renewal.
• Glycation: A process where sugar molecules attach to collagen and elastin, making them stiffer and less effective over time.

It's easy to confuse mature skin with dry skin, since both can feel tight and look dull. Here's how to tell them apart:

Many people experience both at once, which is why a mature skin routine should also address hydration and barrier support. Read our full guide to dry skin for more detail on managing dryness specifically, or sensitive skin if your skin also reacts easily.

1. Intrinsic ageing
This is the natural, genetically-programmed ageing process that happens over time regardless of lifestyle, driven by a gradual decline in collagen and elastin production.

2. UV exposure (photoageing)
Unprotected sun exposure is one of the biggest accelerators of visible skin ageing, breaking down collagen and contributing to fine lines, dark spots and uneven texture.

3. Hormonal changes
Hormonal shifts, particularly during perimenopause and menopause, can lead to a noticeable drop in collagen and increased dryness.

4. Lifestyle factors
Sleep, diet, stress and smoking can all influence how quickly visible signs of ageing appear. Our skin longevity blog goes deeper into the lifestyle side of long-term skin health.

5. Environmental stressors
Pollution and environmental aggressors can contribute to oxidative stress, which affects how skin ages over time.

Retinoids (Retinol & Retinal)
Retinoids are among the most well-studied ingredients for supporting the appearance of fine lines and uneven texture. They work by speeding up cell turnover and helping to support collagen production. If you're new to retinoids, start with our Starter Retinol Serum; if you've built tolerance, our Advanced Retinal Serum offers a more potent next step.

Exosomes
Exosomes are an advanced, innovative skincare ingredient that help support skin's natural communication and repair processes, making them a powerful addition to a mature skin routine focused on radiance and firmness.

Vitamin C
Vitamin C helps visibly brighten and even out skin tone while also supporting collagen, making it a strong partner for dullness and uneven texture.

Hyaluronic Acid
As skin matures, it often loses its ability to hold onto water. Hyaluronic acid helps draw moisture into the skin, supporting a plumper, smoother appearance.

Ceramides
Ceramides are lipids that occur naturally in skin and help maintain the skin barrier. As ceramide levels drop with age, replenishing them helps support smoother, stronger-looking skin, this is especially important if your skin also leans dry (see our dry skin guide).

At a glance:

What to avoid: Over-exfoliating mature skin can compromise an already-slower-to-recover barrier. Introduce retinoids gradually (our best anti-ageing routine blog has a full step-by-step), and always pair with SPF during the day.

AM Routine:

1. Cleanse with Hydrating Cream to Milk Cleanser
2. Apply 15% Vitamin C + EGF Serum
3. Layer Hyaluronic Acid Serum
4. Moisturise with Bio Active Ceramide Moisturiser
5. Don't forget Bio Active Neck Stick for the neck area
6. Finish with Dewy Sunscreen SPF 30

PM Routine:

1. Cleanse with Oat Cleansing Balm
2. Apply Exosome Serum
3. Follow with Starter Retinol Serum (2-3 nights per week to start) or Advanced Retinal Serum if more experienced
4. Moisturise with Bio Active Ceramide Moisturiser
5. Treat the eye area with Bio Active Ceramide Eye Cream or Caffeine Eye Cream

By sub-type:

• Mature + Dry: Prioritise ceramides and hyaluronic acid, introduce retinoids slowly (full detail in our dry skin guide)
• Mature + Sensitive: Start with the Starter Retinol Serum just once a week, pair with barrier-supporting ceramides (see sensitive skin guide)
• Mature + Uneven tone: Add Vitamin C in the AM alongside your retinoid routine at night

Pro tip: Consistency matters more than intensity. Visible results from retinoids and exosomes build over weeks, not days, our best anti-ageing skincare routine blog has a full week-by-week breakdown.

"Retinoids are too harsh for mature skin."
Not true, when introduced gradually. Starting with the Starter Retinol Serum 2-3 nights a week allows skin to build tolerance before progressing to something like the Advanced Retinal Serum.

"You only need anti-ageing products once you see wrinkles."
Prevention works better than correction. Read when should I start using anti-ageing products for a full breakdown by age and skin stage.

"Natural ageing can be stopped completely."
No ingredient can stop the ageing process entirely, but the right routine can visibly support firmness, tone and texture. Our skin longevity blog covers what's realistic to expect.

Starter Retinol Serum — A gentle introduction to retinoids, helping smooth the appearance of fine lines and uneven texture with minimal irritation.

Advanced Retinal Serum — A more potent retinoid formula for those ready to level up their routine.

Exosome Serum — Supports skin's natural repair and communication processes for a firmer, more radiant look.

Bio Active Ceramide Moisturiser — Restores essential lipids to strengthen the skin barrier and visibly blur fine lines.

Bio Active Ceramide Eye Cream — Nourishes the delicate eye area while supporting barrier strength.

Bio Active Neck Stick — An easy, on-the-go way to extend your barrier-supporting routine to the neck.

Caffeine Eye Cream — Depuffs and smooths the under-eye area.

15% Vitamin C + EGF Serum — Brightens dullness and supports a more even tone.

Hyaluronic Acid Serum — Lightweight hydration to plump and smooth the appearance of skin.

• Best Anti-Ageing Skincare Routine
• When Should I Start Using Anti-Ageing Products?
• Skin Longevity
• What is Dry Skin?
• What is Sensitive Skin?

Not sure exactly where to start? Take our Skincare Quiz to get a routine tailored to your skin, or build your own with our Bundle Builder. Still have questions? Ask INKEY.