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How to layer Retinol Serum in your routine
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Ingredients in Retinol Serum
How to use Retinol Serum
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Retinol Serum

Starter Retinol to help avoid irritation and target first signs of ageing

4.5
Rated 4.5 out of 5 stars
4.5 Stars (911 Reviews)
£11.20 £14.00 / 30ml

20% off end of year sale! Exclusions apply.

What you get: A beginner-friendly Retinol serum that targets early signs of ageing and uneven skin tone - without the irritation.

Why it works: 1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation. Squalane adds hydration and helps calm the skin.

How it feels: Lightweight, silky and non-greasy. Skin feels soft, nourished and gradually more even over time.

When to use: PM only, 2–3 nights a week to start. Once skin builds tolerance, you can move up to our 1% Scar, Mark and Wrinkle Solution.

Suitable for:

  • All skin types

Targets:

  • Fine lines & wrinkles
  • Hyperpigmentation
  • Uneven skin tone & texture

Awards & Features

  • Allure 2021 Award
  • Glamour Award
  • Women's Health

Delivery info

Last order dates for Christmas delivery

  • Order by 8pm December 19th (Express)

Standard tracked delivery (Evri)

  • £3.99
  • FREE on orders over £30
  • (2-5 working days*) 

Express tracked delivery (Evri)

  • £5.95 or FREE on orders £50+
  • (Up to 2 working days if ordered before 8pm, excluding weekends*)

*Find out more about delivery options and delivery area restrictions here.

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Compare with...

This product

Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Targets fine lines and uneven skin tone.
  • •1% slow-release retinol for beginners.
  • •For first-time users or sensitive skin.

or

Have you tried?

1% Retinol Serum

1% Retinol Serum

  • •Reduces post-acne marks, dark spots and deep wrinkles.
  • •1% Retinol for advanced results
  • •For skin with visible discoloration and signs of ageing.

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  • Before and after showing results of Retinol Serum
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

4.5
Rated 4.5 out of 5 stars
Based on 911 reviews
Total 5 star reviews: 621 Total 4 star reviews: 181 Total 3 star reviews: 51 Total 2 star reviews: 17 Total 1 star reviews: 41
Reviews Summary
Customers say this serum is gentle and effective, with many reporting smoother, plumper skin and reduced fine lines after several weeks of use. Users appreciate the lightweight, non-greasy texture that absorbs well and works well for sensitive skin. Many mention starting slowly with twice-weekly application before building up frequency. Common feedback includes improved skin radiance, firmness, and reduced appearance of wrinkles around eyes and forehead. Some note an unpleasant acidic or chemical smell, while others find the runny consistency challenging to dispense. A few users report no visible results after months of use, but most praise its gentleness and value for money.
911 reviews
  • Sevcan
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 35 - 44
    Skin Type Combination
    Skin Concerns Fine Lines and Wrinkles
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 3 months +
    Rated 4 out of 5 stars
    12 hours ago
    Nice serum

    It gets absorbed into the skin really fast, leaves a velvety feeling. I enjoyed the product.

  • Debbie Y.
    Verified Buyer
    Reviewing
    Retinol Serum Duo
    I recommend this product
    Age Range 55 - 64
    Skin Type Dry
    Skin Concerns Fine Lines and Wrinkles, Hyperpigmentation, Under Eye Circles
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 1 month - 3 months
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    5 days ago
    Great Retinol!

    and a great price!

  • linda b.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 65+
    Skin Type Combination
    Skin Concerns Fine Lines and Wrinkles, Under Eye Circles, Plumping, Hyperpigmentation, Dryness
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 1 month - 3 months
    Rated 5 out of 5 stars
    5 days ago
    retinol serum

    love the feel, not harsh for a retinol