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How to layer Retinol Serum in your routine
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Ingredients in Retinol Serum
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Retinol Serum

Starter Retinol to help avoid irritation and target first signs of ageing

4.5
Rated 4.5 out of 5 stars
4.5 Stars (900 Reviews)
£9.80 £14.00 / 30ml

30% OFF EVERYTHING THIS CYBER MONDAY! + Free Delivery on all orders

What you get: A beginner-friendly Retinol serum that targets early signs of ageing and uneven skin tone - without the irritation.

Why it works: 1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation. Squalane adds hydration and helps calm the skin.

How it feels: Lightweight, silky and non-greasy. Skin feels soft, nourished and gradually more even over time.

When to use: PM only, 2–3 nights a week to start. Once skin builds tolerance, you can move up to our 1% Scar, Mark and Wrinkle Solution.

Suitable for:

  • All skin types

Targets:

  • Fine lines & wrinkles
  • Hyperpigmentation
  • Uneven skin tone & texture

Awards & Features

  • Allure 2021 Award
  • Glamour Award
  • Women's Health

Delivery info

Standard tracked delivery (Evri)

  • FREE on all orders
  • (2-5 working days*) 

Express tracked delivery (Evri)

  • £5.95 or FREE on orders £50+
  • (Up to 2 working days if ordered before 8pm, excluding weekends*)

*Find out more about delivery options and delivery area restrictions here.

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This product

Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Targets fine lines and uneven skin tone.
  • •1% slow-release retinol for beginners.
  • •For first-time users or sensitive skin.

or

Have you tried?

1% Retinol Serum

1% Retinol Serum

  • •Reduces post-acne marks, dark spots and deep wrinkles.
  • •1% Retinol for advanced results
  • •For skin with visible discoloration and signs of ageing.

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  • Before and after showing results of Retinol Serum
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

4.5
Rated 4.5 out of 5 stars
Based on 900 reviews
Total 5 star reviews: 613 Total 4 star reviews: 178 Total 3 star reviews: 51 Total 2 star reviews: 17 Total 1 star reviews: 41
Reviews Summary
Customers say this serum is gentle and effective, with many reporting smoother, plumper skin and reduced fine lines after several weeks of use. Users appreciate the lightweight, non-greasy texture that absorbs well and works well for sensitive skin. Many mention starting slowly with twice-weekly application before building up frequency. Common feedback includes improved skin radiance, firmness, and reduced appearance of wrinkles around eyes and forehead. Some note an unpleasant acidic or chemical smell, while others find the runny consistency challenging to dispense. A few users report no visible results after months of use, but most praise its gentleness and value for money.
900 reviews
  • Tiffany
    Reviewing
    Retinol Serum
    I do not recommend this product
    Age Range 35 - 44
    Skin Type Normal
    Skin Concerns Fine Lines and Wrinkles
    Rated 2 out of 5 stars
    Yesterday
    BRING back the old retinol

    This new serum does not do anything for my skin!!

    When will you be bringing the old one back...it was just called retinol! It was 10/10. Not now. It maybe the same ingredients but it 100% does not work the same. So sad

  • Christine
    Reviewing
    Retinol Serum
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    Gentle retinol - after a few weeks use noticeable reduction in wrinkles around eyes and chin. Makes my skin smooth

  • Zumrud
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 35 - 44
    Skin Type Normal
    Skin Concerns Fine Lines and Wrinkles, Dryness
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    1 week ago
    Feels refreshed

    Although it is not too long I have started using this serum, I feel it will make a difference as it makes my skin to look smooth and healthy, but still doesn't see any difference for my wrinkles. I will order again and keep consistent using to see best results.