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How to layer Retinol Serum in your routine
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Ingredients in Retinol Serum
How to use Retinol Serum
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Retinol Serum

Allure award-winning Retinol that targets first signs of ageing

4.5
Rated 4.5 out of 5 stars
4.5 Stars (915 Reviews)
£14.00 / 30ml

What you get: A retinol serum that targets early signs of ageing and uneven skin tone.

Why it works: 1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation. Squalane adds hydration and helps calm the skin.

How it feels: Lightweight, silky and non-greasy. Skin feels soft, nourished and gradually more even over time.

When to use: PM only, 1–2 nights a week to start. Increase frequency as your skin builds tolerance

Have you tried? Our NEW Starter Retinol Serum. A gentle, encapsulated retinol designed for beginners and sensitive skin - effective results, without irritation

Suitable for:

  • All skin types

Targets:

  • Fine lines & wrinkles
  • Hyperpigmentation
  • Uneven skin tone & texture

Awards & Features

  • Allure 2021 Award
  • Glamour Award
  • Women's Health

Delivery info

Last order dates for Christmas delivery

  • Order by 8pm December 19th (Express)

Standard tracked delivery (Evri)

  • £3.99
  • FREE on orders over £30
  • (2-5 working days*) 

Express tracked delivery (Evri)

  • £5.95 or FREE on orders £50+
  • (Up to 2 working days if ordered before 8pm, excluding weekends*)

*Find out more about delivery options and delivery area restrictions here.

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This product

Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Targets fine lines and uneven skin tone.
  • •1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation

or

Have you tried?

Starter Retinol Serum

Starter Retinol Serum

  • •Perfectly suited for first-time Retinol users, those with sensitive skin or rosacea-prone skin
  • •Clinically proven to visibly smooth fine lines in just 7 days -without irritation*
  • •0.01% Retinal helps even skin tone and refine texture

Still not sure?

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  • Before and after showing results of Retinol Serum
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

4.5
Rated 4.5 out of 5 stars
Based on 915 reviews
Total 5 star reviews: 625 Total 4 star reviews: 181 Total 3 star reviews: 51 Total 2 star reviews: 17 Total 1 star reviews: 41
Reviews Summary
Customers say this serum is gentle and effective, with many reporting smoother, plumper skin and reduced fine lines after several weeks of use. Users appreciate the lightweight, non-greasy texture that absorbs well and works well for sensitive skin. Many mention starting slowly with twice-weekly application before building up frequency. Common feedback includes improved skin radiance, firmness, and reduced appearance of wrinkles around eyes and forehead. Some note an unpleasant acidic or chemical smell, while others find the runny consistency challenging to dispense. A few users report no visible results after months of use, but most praise its gentleness and value for money.
915 reviews
  • Rachel J.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 35 - 44
    Skin Type Normal
    Skin Concerns Fine Lines and Wrinkles, Plumping
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 1 month - 3 months
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    Yesterday
    Great for beginners

    This retinol serum is a great place to start as a beginner. I’ve been using it once a week for a few weeks. There has been a little bit of purging but I like that it’s not overly drying or harsh as some formulas are.

  • Chiharu D.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 45 - 54
    Skin Type Dry
    Skin Concerns Fine Lines and Wrinkles, Acne Scars, Dryness, Under Eye Circles
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 3 months +
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    3 days ago
    I like the retinol, but container can use improvement

    No problem with the product itself. I love your retinol, my complaint is the container. I feel like alot of product gets wasted by sitting upside down. So much retinol pools in the lid. Please make improvements so I don't waste the product 🙏

  • Joy I.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 45 - 54
    Skin Type Normal
    Skin Concerns Fine Lines and Wrinkles, Hyperpigmentation, Plumping, Under Eye Circles
    How long have you used this product for? 3 months +
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    3 days ago
    Reduced appearance of wrinkles

    After 1 month of use my wrinkles were softer and my skin texture was smoother.