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How to layer Retinol Serum in your routine
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Ingredients in Retinol Serum
How to use Retinol Serum
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Retinol Serum

Allure award-winning Retinol that targets first signs of ageing

4.5
Rated 4.5 out of 5 stars
4.5 Stars (919 Reviews)
£14.00 / 30ml

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What you get: A retinol serum that targets early signs of ageing and uneven skin tone.

Why it works: 1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation. Squalane adds hydration and helps calm the skin.

How it feels: Lightweight, silky and non-greasy. Skin feels soft, nourished and gradually more even over time.

When to use: PM only, 1–2 nights a week to start. Increase frequency as your skin builds tolerance

Have you tried? Our NEW Starter Retinol Serum. A gentle, encapsulated retinol designed for beginners and sensitive skin - effective results, without irritation

Suitable for:

  • All skin types

Targets:

  • Fine lines & wrinkles
  • Hyperpigmentation
  • Uneven skin tone & texture

Awards & Features

  • Allure 2021 Award
  • Glamour Award
  • Women's Health

Delivery info

Standard tracked delivery (Evri)

  • £3.99 or FREE on orders over £30. (2-5 working days*) 

Express tracked delivery (Evri)

  • £5.95 or FREE on orders £50+. (Up to 2 working days if ordered before 8pm, excluding weekends*)

*Find out more about delivery options and delivery area restrictions here.

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Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Targets fine lines and uneven skin tone.
  • •1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation

or

Have you tried?

Starter Retinol Serum

Starter Retinol Serum

  • •Perfectly suited for first-time Retinol users, those with sensitive skin or rosacea-prone skin
  • •Clinically proven to visibly smooth fine lines in just 7 days -without irritation*
  • •0.01% Retinal helps even skin tone and refine texture

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  • Before and after showing results of Retinol Serum
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

4.5
Rated 4.5 out of 5 stars
Based on 919 reviews
Total 5 star reviews: 628 Total 4 star reviews: 182 Total 3 star reviews: 51 Total 2 star reviews: 17 Total 1 star reviews: 41
Reviews Summary
Customers say this serum is gentle and effective, with many reporting smoother, plumper skin and reduced fine lines after several weeks of use. Users appreciate the lightweight, non-greasy texture that absorbs well and works well for sensitive skin. Many mention starting slowly with twice-weekly application before building up frequency. Common feedback includes improved skin radiance, firmness, and reduced appearance of wrinkles around eyes and forehead. Some note an unpleasant acidic or chemical smell, while others find the runny consistency challenging to dispense. A few users report no visible results after months of use, but most praise its gentleness and value for money.
919 reviews
  • Sarah B.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 45 - 54
    Skin Type Combination
    Skin Concerns Fine Lines and Wrinkles, Under Eye Circles
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 3 months +
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    3 days ago
    Great product

    Love inkey list products. Also affordable and it works

  • Caroline B.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 55 - 64
    Skin Type Normal
    Skin Concerns Texture
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 3 months +
    Sensitive Skin Friendly? Yes
    Rated 4 out of 5 stars
    1 week ago
    Retinol serum

    Too watery

  • Jazmin V.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 35 - 44
    Skin Type Combination
    Skin Concerns Texture, Redness, Fine Lines and Wrinkles, Acne Scars, Under Eye Circles
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 1-3 weeks
    Sensitive Skin Friendly? No, Yes
    Rated 5 out of 5 stars
    1 week ago
    So far so good!

    I’ve been using this retinol for about 3 weeks now. What I can definitely notice is a softness to my skin along with less redness AND better looking acne scars. I know it says more visible benefits take longer (6 weeks) , but I’m halfway there and already see and feel a difference. Mind you, I didn’t think I’d ever use a retinol, but upon getting more into skincare and finding an irresistible sale, I decided to try it. I actually questioned myself asking why I hadn’t started using retinol earlier. Better late than never though. As for sensitivity, like I have, I really have to hydrate my skin before putting any retinol on. So, at this point, I use the Inkey Exosome Hydro-Glow Complex to start, then some niacinamide a few minutes later, followed by retinol a few mins after that, and THEN my moisturizer. I like mixing the residual retinol on my fingers with some moisturizer to put on my lower eye area and mouth area. Works for me!