Use AM and PM. Massage a raspberry-sized amount onto dry skin. Add warm water to emulsify, then rinse.

Follow with

Hydrator → treatments → moisturiser.

Finish with SPF in your AM routine.

INKEY Tip

Need a hydration hit? Leave on for 10 mins as a nourishing face mask. Also great as your first step in a double cleanse.

Heads up

When adding new products to your skincare routine, we always recommend patch testing. Learn more here.

Storage

Balm melts into oil on contact with skin - but can also melt in heat. Natural separation can occur formula performance is not effected. Store in a cool, dry place (15–25°C). Keep out of direct sunlight. For external use only. Keep out of reach of children.

• Removes 100% of waterproof makeup and SPF in 30 seconds*
• Clinically proven 12hr hydration*** 
• Clinically proven instantly improve skin texture **
• Clinically proven to instantly improve skin radiance and smoothness**
• Instantly soothes and calms my skin*
• Clinically proven to improve skin plumpness after 4 weeks**
• Clinically proven to reduce skin redness after 4 weeks**
• Leaves no residue on skin*

*Based on a consumer trial with 29 participants

**Based on a clinical trial with 29 participants over 4 weeks

***Based on a clinical trial with 23 participants over 24 hours.

• 5% Oat Kernel Oil: Gently dissolves makeup and SPF while supporting skin’s moisture barrier. Hydrates as it cleanses.
• Sea Buckthorn Oil: With anti-bacterial properties to help soothe tightness and irritation.

Our Oat Cleansing Balm contains nuts or ingredients derived from nuts, if you require any further details on this product please reach out to our askINKEY team for support!

Prunus Amygdalus Dulcis (Sweet Almond) Oil, PEG-20 Glyceryl Triisostearate, Avena Sativa (Oat) Kernel Oil, Cera Microcristallina, Helianthus Annuus (Sunflower) Seed Wax, Sorbitan Olivate, Polyglyceryl-10 Stearate, Polyglyceryl-6 Caprylate, Polyglyceryl-4 Caprate, Jojoba Esters, Phenoxyethanol, Aqua (Water), Hippophae Rhamnoides (Seaberry) Fruit Oil, Tocopherol, Polyglycerin-3, Acacia Decurrens (Early Green Wattle) Flower Wax, Helianthus Annuus (Sunflower) Seed Oil, Ascorbyl Palmitate.

✓ Increased Oat Kernel Oil from 3% to 5% for extra hydration barrier care and even more effective makeup removal.

✓ Improved our formula to give a smoother texture and even gentler creamy milk to prevent the post-rinse film.

✓ Added Sea Buckthorn Oil which has anti-bacterial properties for oily and blemish-prone skin, plus rich source of antioxidants to help soothe, balance and protect the skin.

✓ We made our tube softer and thinner, so you can easily squeeze out every drop! Plus its more sustainable, reducing our use of plastic by 16 tons a year!

HOW DO YOU USE A CLEANSING BALM PROPERLY? Apply the oat cleansing balm to dry skin using clean, dry hands. Massage gently for 30-60 seconds until makeup dissolves completely. Add warm water to emulsify the balm into a milky texture, then rinse thoroughly.

CAN YOU USE CLEANSING BALM EVERY DAY? Absolutely. This gentle oat cleansing balm is safe for daily use, morning and evening. The nourishing formula with oat kernel oil actually improves your skin barrier over time, making it ideal for consistent use. Many people use it as their primary makeup remover and first step in double cleansing routines.

CAN I USE THIS IN A DOUBLE CLEANSE? Yes. Oat Cleansing Balm goes first - it's oil-based and melts away SPF and makeup. Follow with a gel or water-based such as Fulvic Acid Cleanser, Milk Cleanser or Salicylic Acid Cleanser to remove any leftover residue. 

DO I NEED TO DOUBLE CLEANSE WITH A CLEANSING BALM? No. However, while our oat cleansing balm effectively removes makeup and SPF on its own, double cleansing provides the most thorough results. Use the cleansing balm first to dissolve makeup and impurities, then follow with a water-based cleanser to remove any remaining residue. This method is especially beneficial for those wearing heavy makeup, SPF, or living in polluted environments.

IS THIS SUITABLE FOR SENSITIVE SKIN? Yes, this oat makeup remover balm is specifically formulated for sensitive skin. The Sea Buckthorn Oil provides anti-inflammatory benefits that soothe irritation and calm redness during cleansing. The gentle, non-stripping formula removes makeup and SPF without causing tightness or discomfort that sensitive skin often experiences with harsh cleansers.

IS IT GOOD FOR DRY SKIN? Definitely. This formula is made with dry, delicate skin in mind.

CAN I USE THIS IF I HAVE OILY SKIN? Yes, its suitable for all skin types.

WILL A CLEANSING BALM CLOG PORES OR CAUSE BREAKOUTS? No, this oat cleansing balm can actually helps prevent breakouts by thoroughly removing makeup, SPF, and pore-clogging impurities. The gentle oat kernel oil formula dissolves buildup without over-stripping, which can trigger excess oil production. Many users with acne-prone skin find cleansing balms more effective and less irritating than harsh makeup removers.

IS THE NON-COMEGENIC? Yes. Clinically proven

CAN THIS BE USED IF I HAVE ROSACEA OR ECZEMA? It can help, but always patch test first. Apply to your inner arm and wait 24–48 hours to check for a reaction. Learn more about patch testing.

CAN I USE IT AS A MASK? Yes. Apply during your second cleanse and leave on for 10 minutes before rinsing. Use 1–2 times a week for an extra hydration boost.

WHAT IS A CLEANSING BALM AND HOW DOES IT WORK? A cleansing balm is an oil-based cleanser that transforms from a solid balm into a silky oil when massaged onto skin. Our Oat Cleansing Balm contains 5% Oat Kernel Oil with ceramides that dissolve makeup, SPF, and impurities while strengthening your skin barrier. Unlike harsh cleansers, this gentle formula melts away stubborn products without stripping natural oils, making it perfect for sensitive skin.

WHAT'S THE DIFFERENCE BETWEEN CLEANSING BALM AND MAKEUP REMOVER? Traditional makeup removers can be harsh and stripping, while our cleansing balm removes makeup and SPF while nourishing your skin. The oat kernel oil formula dissolves waterproof makeup just as effectively as conventional removers, but with added ceramides and omega fatty acids that support skin health instead of compromising it.

MY BALM IS TOO HARD TO SQUEEZE – WHAT DO I DO? It’s normal. This formula reacts to temperature. If it’s too solid, run the tube under warm water for 30–60 seconds to soften it.

MY BALM IS TOO RUNNY – IS THAT OKAY? Yes the balm still works effectively when runny. Balms can soften in warmer temps. Shake it well before use. We recommend to store it in a cool place.

HOW IS THIS DIFFERENT FROM OTHER CLEANSING BALMS? Our Oat Cleansing Balm stands out with its unique 5% Oat Kernel Oil concentration, clinically proven to strengthen skin barrier while cleansing. Unlike expensive alternatives, this gentle formula delivers premium results at an accessible price point. The addition of Sea Buckthorn Oil specifically targets sensitive skin concerns that many other cleansing balms overlook.

WHAT'S THE % OF OAT KERNEL OIL? 5%

IS THIS PRODUCT VEGAN? Yes! This product contains no animal derivatives and is now certified by The Vegan Society.

WHAT IS THE PH LEVEL? This product does not have a PH level as it is not water based

IS THIS SAFE FOR THOSE WHO ARE PREGNANT OR BREASTFEEDING? Yes! You can safely use it when pregnant or breastfeeding. Your guide to pregnancy safe skincare >

CAN I USE WITH MEDICATION? Consult your doctor to be sure.

Skincare can be confusing.

So we cut the BS, and get straight to the point. We simplify the INCI list - commonly known as the ingredients list, that every skincare product has. That’s also where we get our name from. We’re The INKEY List - here to help you get better skin with real knowledge and formulas that deliver. No BS. No hype. Just effective, science-backed skincare that does what it says it will. We show you what your skin needs, not what’s trending. Whether you’re new to skincare or have a solid routine, we’ve always got your back with innovation, education and clinically-proven results.

All at a price that makes sense.

INKEY. No BS, just better skin.

This product is;

Dermalogically tested

Clinically tested

Ophthalmologically test

Non-comegneic

Fragrance-free

Gluten-free

Pregnancy & Breastfeeding safe