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Retinol Serum product lightshot with Allure award logo
How to layer Retinol Serum in your routine
Key claim from consumer trial of using Retinol Serum for 6 weeks
Apply retinol in the PM
Apply a pea sized amount of retinol
Key ingredients in Retinol Serum
Model holding retinol serum
Model with swatch of retinol serum on skin
Retinol Serum
Swatch of Retinol that reads 'due nature of ingredients this product may vary in color - however, this does not affect its efficacy or safety'

Retinol Serum | The INKEY List

Starter Retinol to help avoid irritation and target first signs of ageing

4.5
Rated 4.5 out of 5 stars
4.5 Stars (791 Reviews)
£14.00 / 30ml

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The ideal Retinol for beginners to introduce your skin to this powerful ingredient. Specially formulated with a slow-release, less irritating form of Retinol, the skin-renewing serum targets first signs of aging and hyperpigmentation. Working to visibly improve the appearance of fine lines, wrinkles and overall skin tone and texture with continued improvement over time.​ ​

Hero ingredient Retinyl Acetate is a derivative of vitamin A and works to gently resurface and enhance surface skin cell turnover, improving appearance of fine lines, wrinkles, and hyperpigmentation. This form of slow-release Retinol has been specifically chosen as a gentler anti aging serum option. The added Squalane, a key antioxidant ingredient, provides additional hydrating and soothing benefits whilst helping to smooth skin's appearance.​ ​

If you are looking to reduce the appearance of post-acne scars, wrinkles and dark spots, once your skin is comfortable with our Retinol Serum, upgrade to the next level with our higher-strength Scar, Mark, and Wrinkle Solution with 1% Retinol.

Suitable for:

  • All Skin Types

Targets:

  • Fine Lines & Wrinkles
  • Hyperpigmentation
  • Uneven Skin Tone & Texture

Proud to be:

  • Carbon Net-Zero
  • B-Corp
  • Cruelty Free
  • Recyclable
  • Vegan
  • Travel Size
  • Gluten Free
  • Fragrance Free

Awards & Features

Allure 2021 Award
Glamour Award
Women's Health
Cosmopolitan Feature

Delivery info

Standard tracked delivery (Royal Mail)

£3.99
(2-5 working days*)

FREE standard tracked delivery on orders over £30

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£5.95 (Up to 2 working days if ordered before 4pm, excluding weekends*)

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Compare with...

This product

Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Suitable for those with with fine lines, slight discolouration or are new to using Retinol.
  • •Formulated with a slow-release, low irritating form of Retinol to be introduced slowly as part of your PM routine.

or

Have you tried?

Scar, Mark and Wrinkle Solution

Scar, Mark and Wrinkle Solution

  • •Suitable for those who have marks in the form of post-acne scars, dark discolouration or deep wrinkles which give the appearance of uneven texture and tone.
  • •Formulated with our highest level of Retinol (1%) with minimal irritation, only to be introduced slowly as part of your PM routine.

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  • Before and after comparison
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

4.5
Rated 4.5 out of 5 stars
Based on 791 reviews
Total 5 star reviews: 547 Total 4 star reviews: 144 Total 3 star reviews: 47 Total 2 star reviews: 15 Total 1 star reviews: 38
791 reviews
  • Sarah B.
    Verified Buyer
    Retinol Serum
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 45 - 54
    Skin Type Combination
    Skin Concerns Hyperpigmentation, Fine Lines and Wrinkles, Plumping, Oiliness, Puffiness
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    4 minutes ago
    Can't live without it ...

    This stuff is amazing, like a miracle in a tube. Smells nice, feels nice and i swear I can see it working by the morning. All these products are making such a change to my skin .... for the better x

  • Ela K.
    Verified Buyer
    Retinol Serum
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 18 - 24
    Skin Type Dry
    Skin Concerns Under Eye Circles, Puffiness, Dryness, Fine Lines and Wrinkles
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    17 hours ago
    Beginner Retinol

    This retinol is a good beginner retinol and doesn’t cause irritation. I use it every other day, and it never made me irritated or gave me dry skin. I also feel like it helps my skin be softer.

  • Janna A.
    Verified Buyer
    Retinol Serum
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 35 - 44
    Skin Type Oily
    Skin Concerns Acne Scars
    Sensitive Skin Friendly? Yes
    Rated 4 out of 5 stars
    3 days ago
    Great retinol

    I love it gentle and effective

    Big like

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