Vitamin C Brightening Hair Treatment

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£9.99 / 50ml

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Shiny and glossy hair serum

For best results
  • Overnight
  • Pre wash
  • Post wash
Boost your
  • Shampoo / Conditioner

This lightweight serum has been formulated with two powerful ingredients (VCIP and LUSTREPLEX™ ) to work on the hair cuticle to help reduce frizz and visibly brighten dull hair and increase gloss and shine.

Dull and lackluster hair can be caused by several factors including diet, dehydration, bleaching, chlorine, heat damage or excessive washing. VCIP works to treat dull, lackluster hair by helping to restore the hair from being hydrophilic (damaged) back to hydrophobic (healthy) through lipid deposition and helps to rebuild the hair’s natural barrier and smoothing the cortex surface, resulting in glossy, shinier hair instantly.


Winter Hair Health | Top tips from session hairstylist and men's groomer Bjorn Krischker x The INKEY List

"With moisture levels dropping during the winter season and hair picking up an electrical charge from the dry air around, hair tends to be static. Hair is more Lilley to become frizzy by experiencing different temperatures, like moving from heated buildings to the chilly outdoors. Hair will need as much moisture as possible to keep looking shiny and frizz-free and products that help smooth the cuticle and form a barrier are recommended"

BJORN recommends: Hyaluronic Acid Hydrating Hair Treatment & Vitamin C Brightening Hair Treatment

For more tips, visit the askINKEY section below.


This product starts to repair hair after only 15 minutes, as it works at room temperature*


  • 0.5% VCIP
  • 2% LUSTREPLEX™**
  • 1% BETAINE

*Based on clinical testing with a formula containing 0.5% VCIP

**Lustreplex™ is a trademark of Croda Personal Care.

For more information on this product see askINKEY below.


How to use


  • We  recommend  shaking  the  bottle  well  before  use.  
  • Shake  into  the  palm  of  your hand, massage hands together and work through wet or dry hair. 
  • Apply enough to thinly coat all of your hair. Leave on. Style as usual. Use 1-2 times a week. 

    Alternatively, you can also incorporate this in your routine and use with your shampoo and conditioner as a boost.

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