NEW! Milk it, spritz it. Hydration from AM to PM. Shop now >

NEW Exosome Hydro-Glow Complex Shop now >

Free full size cleanser* (worth up to £13) Take our Skincare Quiz >

Retinol Serum product lightshot with Allure award logo
How to layer Retinol Serum in your routine
Key claim from consumer trial of using Retinol Serum for 6 weeks
Apply retinol in the PM
Apply a pea sized amount of retinol
Key ingredients in Retinol Serum
Model holding retinol serum
Model with swatch of retinol serum on skin
Retinol Serum
Swatch of Retinol that reads 'due nature of ingredients this product may vary in color - however, this does not affect its efficacy or safety'

Retinol Serum | The INKEY List

Starter Retinol to help avoid irritation and target first signs of ageing

4.4
Rated 4.4 out of 5 stars
4.4 Stars (870 Reviews)
£14.00 / 30ml
The ideal Retinol for beginners to introduce your skin to this powerful ingredient. Specially formulated with a slow-release, less irritating form of Retinol, the skin-renewing serum targets first signs of aging and hyperpigmentation. Working to visibly improve the appearance of fine lines, wrinkles and overall skin tone and texture with continued improvement over time.​ ​

Hero ingredient Retinyl Acetate is a derivative of vitamin A and works to gently resurface and enhance surface skin cell turnover, improving appearance of fine lines, wrinkles, and hyperpigmentation. This form of slow-release Retinol has been specifically chosen as a gentler anti aging serum option. The added Squalane, a key antioxidant ingredient, provides additional hydrating and soothing benefits whilst helping to smooth skin's appearance.​ ​

If you are looking to reduce the appearance of post-acne scars, wrinkles and dark spots, once your skin is comfortable with our Retinol Serum, upgrade to the next level with our higher-strength Scar, Mark, and Wrinkle Solution with 1% Retinol.

Suitable for:

  • All Skin Types

Targets:

  • Fine Lines & Wrinkles
  • Hyperpigmentation
  • Uneven Skin Tone & Texture

Awards & Features

Allure 2021 Award
Glamour Award
Women's Health
Cosmopolitan Feature

Delivery info

Standard tracked delivery (Royal Mail)

  • £3.99 or FREE on your first order & orders over £30
  • (2-5 working days*) 

Express tracked delivery (Royal Mail)

  • £5.95 or FREE on orders £50+
  • (Up to 2 working days if ordered before 4pm, excluding weekends*)

*Find out more about Delivery here.

Track the status of your parcel with
our trusted couriers

Compare with...

This product

Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Suitable for those with with fine lines, slight discolouration or are new to using Retinol.
  • •Formulated with a slow-release, low irritating form of Retinol to be introduced slowly as part of your PM routine.

or

Have you tried?

Scar, Mark and Wrinkle Solution

Scar, Mark and Wrinkle Solution

  • •Suitable for those who have marks in the form of post-acne scars, dark discolouration or deep wrinkles which give the appearance of uneven texture and tone.
  • •Formulated with our highest level of Retinol (1%) with minimal irritation, only to be introduced slowly as part of your PM routine.

Still not sure?

Take our Skin Quiz, choose your personalised routine and get FREE products.

Take The Quiz
  • Before and after comparison
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

4.4
Rated 4.4 out of 5 stars
Based on 870 reviews
Total 5 star reviews: 591 Total 4 star reviews: 172 Total 3 star reviews: 50 Total 2 star reviews: 16 Total 1 star reviews: 41
Reviews Summary
Customers say this serum has a gentle, lightweight texture that absorbs easily into skin. Many note visible improvements in skin texture and fine lines after consistent use. The formula works well for beginners, with users successfully building up frequency from twice weekly to more regular use. While most find it effective and non-irritating, some mention an unpleasant scent. Common feedback includes the serum's smooth application and compatibility with other products. A few users report no noticeable results after several weeks of use, though most see positive changes within 1-2 months.
870 reviews
  • ani g.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 25 - 34
    Skin Type Oily
    Skin Concerns Texture, Oiliness, Puffiness
    Sensitive Skin Friendly? Yes
    Rated 4 out of 5 stars
    4 days ago
    Medio

    Nel complesso buono, preferisco i sieri più liquidi

  • aniela
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 25 - 34
    Skin Type Oily
    Skin Concerns Texture, Oiliness, Puffiness
    Sensitive Skin Friendly? Yes
    Rated 4 out of 5 stars
    4 days ago
    Buono

    Non mi è piaciuto molto il formato, ma il prodotto ha un ottima texture

  • Katie T.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Skin Type Combination
    Skin Concerns Fine Lines and Wrinkles, Hyperpigmentation, Texture
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    6 days ago
    Great retinol

    Used to spend £££ on retinol serums this one does not break the bank and if used correctly - introduced slowly, correct amount applied and used in conjunction with suitable products - will give you fantastic results