Retinol Serum product lightshot with Allure award logo
How to layer Retinol Serum in your routine
Key claim from consumer trial of using Retinol Serum for 6 weeks
Apply retinol in the PM
Apply a pea sized amount of retinol
Key ingredients in Retinol Serum
Model holding retinol serum
Model with swatch of retinol serum on skin
Retinol Serum
Swatch of Retinol that reads 'due nature of ingredients this product may vary in color - however, this does not affect its efficacy or safety'

Retinol Serum | The INKEY List

Starter Retinol to help avoid irritation and target first signs of ageing

4.5
Rated 4.5 out of 5 stars
4.5 Stars (892 Reviews)
£14.00 / 30ml

WHAT YOU GET: A beginner-friendly Retinol serum that targets early signs of ageing and uneven skin tone - without the irritation.

WHY IT WORKS: 1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation. Squalane adds hydration and helps calm the skin.

HOW IT FEELS: Lightweight, silky and non-greasy. Skin feels soft, nourished and gradually more even over time.

WHEN TO USE: PM only, 2–3 nights a week to start. Once skin builds tolerance, you can move up to our 1% Scar, Mark and Wrinkle Solution.

Suitable for:

  • All Skin Types

Targets:

  • Fine Lines & Wrinkles
  • Hyperpigmentation
  • Uneven Skin Tone & Texture

Awards & Features

Allure 2021 Award
Glamour Award
Women's Health

Delivery info

Standard tracked delivery (Evri)

  • £3.99 or FREE on your first order & orders over £30
  • (2-5 working days*) 

Express tracked delivery (Evri)

  • £5.95 or FREE on orders £50+
  • (Up to 2 working days if ordered before 8pm, excluding weekends*)

*Find out more about delivery options and delivery area restrictions here.

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Compare with...

This product

Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Targets fine lines and uneven skin tone.
  • •1% slow-release retinol for beginners.
  • •For first-time users or sensitive skin.

or

Have you tried?

1% Retinol Serum

1% Retinol Serum

  • •Reduces post-acne marks, dark spots and deep wrinkles.
  • •1% Retinol for advanced results
  • •For skin with visible discoloration and signs of ageing.

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  • Before and after comparison
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

4.5
Rated 4.5 out of 5 stars
Based on 892 reviews
Total 5 star reviews: 609 Total 4 star reviews: 176 Total 3 star reviews: 50 Total 2 star reviews: 16 Total 1 star reviews: 41
Reviews Summary
Customers say this serum has a gentle, lightweight texture that absorbs easily into skin. Many note visible improvements in skin texture and fine lines after consistent use. The formula works well for beginners, with users successfully building up frequency from twice weekly to more regular use. While most find it effective and non-irritating, some mention an unpleasant scent. Common feedback includes the serum's smooth application and compatibility with other products. A few users report no noticeable results after several weeks of use, though most see positive changes within 1-2 months.
892 reviews
  • Marcella
    Reviewing
    Retinol Serum
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Surprisingly powerful for a retinol. Great value for money.

  • Melissa D.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 35 - 44
    Skin Type Normal
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    4 weeks ago
    like magic

    Every girl over 40 should have this in their skin routine. I even use this between my breaststroke for those little sun wrinkles in addition to facial wrinkles and lines. The reduced appearance of the forehead wrinkles is my favorite benefit.

  • Konstantinos D.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 25 - 34
    Skin Type Combination
    Skin Concerns Breakouts
    Rated 5 out of 5 stars
    1 month ago
    First time

    It's my first time using retinol and this inkey list product introduced me to a new world