Close-up of a person's face with text highlighting 10% Urea Moisturiser benefits on a white background

Close-up of an eye with text claiming 48-hour moisturization after one application of 10% Urea Moisturiser

Text on a white background explaining how to layer 10% Urea Moisturiser in a skincare routine.

Close-up of a person's eye with text about skincare product efficacy of 10% Urea Moisturiser in a clincal study

Close-up of a white cream with text explaining its ingredients and benefits of 10% Urea Moisturiser on a white background.

Before and after comparison of a person's face with visible acne on the left, and clearer skin on the right.

Hand holding a tube of Inkey List SuperSolutions 10% Urea Moisturizer with usage instructions.

Skin /
Moisturisers /
10% Urea Moisturiser

10% Urea Moisturiser

Name: 10% Urea Moisturiser
Brand: The INKEY List UK
Price: 19.00 GBP
Availability: OutOfStock
Rating: 4.4 (326 reviews)

Instantly hydrates, soothes and nourishes dry skin.

4.4

Rated 4.4 out of 5 stars

4.4 Stars (326 Reviews)

£19.00 / 50ml

Loading…

Worth 95 Points

What you get: A fast absorbing moisturiser that delivers instant and long-lasting hydration to very dry or rough skin.

Why it works: Formulated with 10% Urea to deeply hydrate and gently exfoliate, plus 1% Colloidal Oat to calm irritation and soothe redness.

How it feels: Lightweight, fast-absorbing, non-greasy.

When to use: Use AM/PM.

Suitable for:

Very dry skin
Pregnancy & breastfeeding
Sensitive skin
Eczema & psoriasis-prone skin

Targets:

Very dry, rough or flaky Skin
Irritated skin
Redness

How to Use

Use AM and PM. After preferred cleanser and hydrator, massage a pea-sized amount of this urea moisturiser onto face and neck.

Follow with

SPF in your AM routine.

INKEY Tip

Avoid hot showers, and exfoliating scrubs - they can damage your skin barrier. Avoid layering with AHAs, BHAs or PHA Toner - use on alternate nights.

Heads up

When adding new products to your skincare routine, we always recommend patch testing. Learn more here.

Storage

Store in a cool, dry place (15–25 °C), away from direct sunlight. Avoid direct contact with eyes. For external use only. Keep out of reach of children.

Ingredients

10% Urea: Delivers hydration to very dry skin and exfoliates rough skin.
1% Collodial Oat: Helps soothe and calm visible redness.

Aqua (Water), Urea, Caprylic/Capric Triglyceride, Glycerin, Cetearyl Alcohol, Glyceryl Stearate SE, Avena Sativa (Oat) Kernel Flour, Carthamus Tinctorius (Safflower) Seed Oil, Squalane, Phenoxyethanol, Benzyl Alcohol, Sodium Carbomer, Sodium Stearoyl Glutamate, Citric Acid, Ethylhexylglycerin, Sodium Gluconate, Dehydroacetic Acid.

Developed with Dermatologists

"The 10% used in this formulation, on the advice of dermatologists including myself, is a great balance to get the hydration but also help with skin shedding, therefore making it ideal for psoriasis or eczema prone skin"".

- Dr Cristina Soma. Dermatologist & Doctor, @dr.somaskin

Learn more about the SuperSolutions range

FAQs

CAN I USE THIS AM AND PM? Yes. Use daily, morning and/or night.

CAN I USE IT LONG TERM? Yes. Safe and effective for ongoing use on very dry, rough, or cracked skin.

HOW OFTEN SHOULD I USE IT? Use as needed - AM, PM, or both.

CAN I LAYER WITH OTHER PRODUCTS? Yes. Works with all your usual skincare.

WHAT UREA %? 10%

CAN I USE WITH VITAMIN C? Yes.

WHEN WILL I SEE RESULTS? Hydration is instant. Improvements in texture, roughness and smoothness can be expected after 4 weeks of consistent use. For persistent concerns, use for at least 3 months.

PH LEVEL? 5 - 6

IS IT OKAY FOR SENSITIVE SKIN? Yes, but patch test first.

SUITABLE FOR ECZEMA OR PSORIASIS? Yes.

IS THIS SAFE FOR THOSE WHO ARE PREGNANT OR BREASTFEEDING? Yes.

IS IT VEGAN? Yes! Certified by The Vegan Society. No animal derivatives.

CAN I USE IT WITH PRESCRIPTION MEDICATION? Check with your doctor first.

No BS Skincare

Skincare can be confusing.

So we cut the BS, and get straight to the point. We simplify the INCI list - commonly known as the ingredients list, that every skincare product has. That’s also where we get our name from. We’re The INKEY List - here to help you get better skin with real knowledge and formulas that deliver. No BS. No hype. Just effective, science-backed skincare that does what it says it will. We show you what your skin needs, not what’s trending. Whether you’re new to skincare or have a solid routine, we’ve always got your back with innovation, education and clinically-proven results.

All at a price that makes sense.

INKEY. No BS, just better skin.

We are B CORP. Our products are formulated with responsibly sourced ingredients, and packaged with 100% recyclable materials. Skin needs love, but so does our planet.

Carbon Net-Zero. All our emissions are offset annually through planet friendly projects with a focus on education.

Approved under the Cruelty Free International Leaping Bunny programme.

100% of our packaging is recyclable. Learn how to recycle your INKEY List products.

Certified by The Vegan Society

This product is;

Dermalogically tested

Clinically tested

Fragrance-free

Gluten-free

Pregnancy & Breastfeeding safe

Clinically proven to deliver 48-hour moisturisation, after one application.*

*DISCLAIMER: Independent clinical trial of 11 people with dry skin.
100% of participants showed a significant increase in skin hydration after 24 hours.*

*DISCLAIMER : Independent clinical trial of 11 people with dry skin.
Suitable for Eczema and Psoriasis-prone skin*

*DISCLAIMER : Clinical study of 22 people with Eczema and Psoriasis-prone skin (under dermatological control).

Delivery info

Last order dates for Christmas delivery

Order by 8pm December 19th (Express)

Standard tracked delivery (Evri)

£3.99
FREE on orders over £30
(2-5 working days*)

Express tracked delivery (Evri)

£5.95 or FREE on orders £50+
(Up to 2 working days if ordered before 8pm, excluding weekends*)

*Find out more about delivery options and delivery area restrictions here.

Track the status of your parcel with
our trusted couriers

Should I be using 10% Urea Moisturiser?

Supersolution

Have you tried?

Supersolution

10% Urea Moisturiser

Suitable for...

• Delivers instant hydration to soothe and nourish very dry skin.
• Gently exfoliates rough skin, leaving skin soothed and delaying dryness for up to 48 hours.
• Lightweight and fast-absorbing

£19.00 / 50ml

or

Have you tried?

Bio-Active Ceramide Moisturiser

Suitable for...

• To tackle first signs of ageing and support barrier function.
• Up to 4x wrinkle reduction* and clinically proven to visibly plump, firm and lift in 28 days**.
• Rich, hydrating, cream with velvet feel.

£19.00 / 50ml

More Info

More Blogs

Still not sure?

Take our Skin Quiz and choose your personalised routine and free products.

Take The Quiz

4.4

Rated 4.4 out of 5 stars

Based on 326 reviews

Total 5 star reviews: 197 Total 4 star reviews: 82 Total 3 star reviews: 30 Total 2 star reviews: 8 Total 1 star reviews: 9

Reviews Summary

Customers say this moisturizer effectively addresses dry, rough skin concerns. Many reviews highlight its fast absorption and non-greasy texture. While some experience initial stinging upon application, most report soft, plump skin after regular use. The product works well under makeup for some users, though others note it may pill. Some mention it takes time for skin to adjust, with a few reporting irritation or breakouts. Reviews indicate it's particularly helpful during winter months and when using other potentially drying skincare products. Most find it provides lasting hydration, though some users with extremely dry skin note needing more frequent application.

Write a Review (Opens in a new window)

326 reviews

Sort

Deb F.
Verified Buyer
Reviewing
10% Urea Moisturiser
I recommend this product
Age Range 45 - 54
Skin Type Dry
Skin Concerns Fine Lines and Wrinkles, Dryness, Damaged Skin Barrier
Have you purchased an INKEY List product before? Yes
How long have you used this product for? 1 month - 3 months
Sensitive Skin Suitability Suitable for my sensitive skin
Rated 5 out of 5 stars
3 days ago
Great
Very happy with this, another inkey product that does the job!
Was this helpful?
Noreen C.
Verified Buyer
Reviewing
10% Urea Moisturiser
I recommend this product
Age Range 25 - 34
Skin Type Sensitive
Skin Concerns Dryness
Have you purchased an INKEY List product before? Yes
How long have you used this product for? 1-3 weeks
Sensitive Skin Friendly? Yes
Rated 5 out of 5 stars
2 weeks ago
Urea Moisturizer
I love this moisturizer because this has helped so much with flakiness . I will keep buying since my skin loves this so much
Was this helpful?
Emma R.
Verified Buyer
Reviewing
10% Urea Moisturiser
I recommend this product
Age Range 55 - 64
Skin Type Sensitive
Skin Concerns Dryness, Damaged Skin Barrier, Redness
Have you purchased an INKEY List product before? Yes
How long have you used this product for? 1 month - 3 months
Sensitive Skin Suitability Suitable for my sensitive skin
Rated 5 out of 5 stars
2 weeks ago
Urea Moisturiser
I love it
Was this helpful?

Shop Related Categories

Skincare Sets Anti Ageing Moisturisers

Your Bag

10% Urea Moisturiser

Suitable for:

Targets:

How to Use

Ingredients

Developed with Dermatologists

FAQs

No BS Skincare

Delivery info

Oat Cleansing Balm - 150ml

Hyaluronic Acid Serum - 30ml

Ectoin Hydro-Barrier Serum

Intro Routine for Dry Skin