Face Serums

Transform your skin with our collection of targeted face serums, designed to address your specific skin concerns with powerful, proven ingredients. From brightening Vitamin C serums to hydrating Hyaluronic Acid treatments, each facial serum delivers potent actives directly where your skin needs them most. Whether you're looking to tackle signs of ageing with our Retinol serums, boost hydration with Polyglutamic Acid, or clear blemishes with Niacinamide, we've formulated effective solutions for every skin type and concern. Our transparent approach means you'll always know exactly what's in your skincare and why it works. New to serums? Take our Skincare Quiz to discover which face serums are perfect for your routine, or explore our complete guide to building your personalised skincare routine.

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4.7
Rated 4.7 out of 5 stars
4.7 Stars (3,075 Reviews)

Hyaluronic Acid Serum - 30ml

Instantly hydrates, plumps & firms skin in a lightweight, non-sticky formula - just £9

£7.20 ~~£9.00~~

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4.5
Rated 4.5 out of 5 stars
4.5 Stars (640 Reviews)

15% Vitamin C + EGF Serum

Brightening serum to target hyperpigmentation and uneven skin tone

£12.00 ~~£15.00~~
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4.5
Rated 4.5 out of 5 stars
4.5 Stars (921 Reviews)

Exosome Glow Serum

Hydrating glow serum that visibly brightens, smooths and renews skin in 14 days*

£20.00
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4.7
Rated 4.7 out of 5 stars
4.7 Stars (3,075 Reviews)

Hyaluronic Acid Serum - 60ml

Instantly hydrates, plumps & firms skin in a lightweight, non-sticky formula

£12.80 ~~£16.00~~
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4.5
Rated 4.5 out of 5 stars
4.5 Stars (47 Reviews)

360° Skin Clearing Serum

Balance. Clear. Fade. 1 Serum for All 3 Stages of Blemishes

£12.80 ~~£16.00~~
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4.8
Rated 4.8 out of 5 stars
4.8 Stars (92 Reviews)

Starter Retinol Serum

A gentle retinol that smooths fine lines in 7 days* - perfect for sensitive skin and retinol beginners

£9.60 ~~£12.00~~
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4.6
Rated 4.6 out of 5 stars
4.6 Stars (122 Reviews)

Advanced 0.2% Retinal Serum

Clinically proven to work 11x faster than standard retinol*** - see visible anti-ageing results in just 1 week*

£15.00

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4.6
Rated 4.6 out of 5 stars
4.6 Stars (416 Reviews)

Ectoin Hydro-Barrier Serum

Clinically proven to strengthen skin barriers while deeply hydrating sensitive skin

£12.00 ~~£15.00~~
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4.5
Rated 4.5 out of 5 stars
4.5 Stars (735 Reviews)

10% Niacinamide Serum

Visibly reduces excess oil, blemishes and enlarged pores

£8.00 ~~£10.00~~
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4.5
Rated 4.5 out of 5 stars
4.5 Stars (468 Reviews)

Hydrocolloid Invisible Pimple Patches - Pack of 22

Clinically proven to reduce breakouts in 4 hours*

£9.00
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4.7
Rated 4.7 out of 5 stars
4.7 Stars (3,075 Reviews)

Supersize Hyaluronic Acid Serum - 100ml

Instantly hydrates, plumps & firms skin in a lightweight, non-sticky formula

£22.00 (Worth £30.00)
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4.6
Rated 4.6 out of 5 stars
4.6 Stars (476 Reviews)

Collagen Peptide Serum

Support skin firmness, bounce and elasticity

£15.00
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4.3
Rated 4.3 out of 5 stars
4.3 Stars (431 Reviews)

1% Retinol Serum

Targets stubborn marks, scars or wrinkles which give the appearance of uneven texture and tone.

£23.00
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4.5
Rated 4.5 out of 5 stars
4.5 Stars (923 Reviews)

Retinol Serum

Allure award-winning Retinol that targets first signs of ageing

£11.20 ~~£14.00~~
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4.3
Rated 4.3 out of 5 stars
4.3 Stars (771 Reviews)

Succinic Acid Treatment

Clincally proven to visibly improve blemishes fast

£11.00
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4.4
Rated 4.4 out of 5 stars
4.4 Stars (507 Reviews)

Polyglutamic Acid Serum

Lock in moisture for smooth skin instantly

£15.00
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4.5
Rated 4.5 out of 5 stars
4.5 Stars (329 Reviews)

Beta Hydroxy Acid (BHA) Serum

Gently unclogs pores and targets blackheads

£10.00
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4.3
Rated 4.3 out of 5 stars
4.3 Stars (417 Reviews)

10% Azelaic Acid Serum for Redness Relief

Clinically proven to minimises redness in 4 days* and soothe skin that feels irritated. Suitable for sensitive and rosacea-prone skin.

£12.80 ~~£16.00~~
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4.2
Rated 4.2 out of 5 stars
4.2 Stars (323 Reviews)

Tranexamic Acid Serum

Reduce hyperpigmentation & fade dark spots

£16.00

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4.6
Rated 4.6 out of 5 stars
4.6 Stars (105 Reviews)

C-50 Serum

Reduce breakouts and blemishes

£16.00
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4.2
Rated 4.2 out of 5 stars
4.2 Stars (314 Reviews)

20% Niacinamide Serum

Help balance excess oil, improve skin texture and reduce the appearance of pore size.

£16.00
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3.1
Rated 3.1 out of 5 stars
3.1 Stars (257 Reviews)

Vitamin C Serum

Brightens, protects, and reduces signs of aging

£12.00

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