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How to layer Retinol Serum in your routine
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Ingredients in Retinol Serum
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Retinol Serum

Starter Retinol to help avoid irritation and target first signs of ageing

4.5
Rated 4.5 out of 5 stars
4.5 Stars (899 Reviews)

What you get: A beginner-friendly Retinol serum that targets early signs of ageing and uneven skin tone - without the irritation.

Why it works: 1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation. Squalane adds hydration and helps calm the skin.

How it feels: Lightweight, silky and non-greasy. Skin feels soft, nourished and gradually more even over time.

When to use: PM only, 2–3 nights a week to start. Once skin builds tolerance, you can move up to our 1% Scar, Mark and Wrinkle Solution.

Suitable for:

  • All skin types

Targets:

  • Fine lines & wrinkles
  • Hyperpigmentation
  • Uneven skin tone & texture

Awards & Features

  • Allure 2021 Award
  • Glamour Award
  • Women's Health

Delivery info

Standard tracked delivery (Evri)

  • FREE on all orders
  • (2-5 working days*) 

Express tracked delivery (Evri)

  • £5.95 or FREE on orders £50+
  • (Up to 2 working days if ordered before 8pm, excluding weekends*)

*Find out more about delivery options and delivery area restrictions here.

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This product

Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Targets fine lines and uneven skin tone.
  • •1% slow-release retinol for beginners.
  • •For first-time users or sensitive skin.

or

Have you tried?

1% Retinol Serum

1% Retinol Serum

  • •Reduces post-acne marks, dark spots and deep wrinkles.
  • •1% Retinol for advanced results
  • •For skin with visible discoloration and signs of ageing.

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  • Before and after showing results of Retinol Serum
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

4.5
Rated 4.5 out of 5 stars
Based on 899 reviews
Total 5 star reviews: 613 Total 4 star reviews: 178 Total 3 star reviews: 51 Total 2 star reviews: 16 Total 1 star reviews: 41
Reviews Summary
Customers say this serum has a gentle, lightweight texture that absorbs easily into skin. Many note visible improvements in skin texture and fine lines after consistent use. The formula works well for beginners, with users successfully building up frequency from twice weekly to more regular use. While most find it effective and non-irritating, some mention an unpleasant scent. Common feedback includes the serum's smooth application and compatibility with other products. A few users report no noticeable results after several weeks of use, though most see positive changes within 1-2 months.
899 reviews
  • Christine
    Reviewing
    Retinol Serum
    I recommend this product
    Rated 5 out of 5 stars
    5 days ago
    5 Stars

    Gentle retinol - after a few weeks use noticeable reduction in wrinkles around eyes and chin. Makes my skin smooth

  • Zumrud
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 35 - 44
    Skin Type Normal
    Skin Concerns Fine Lines and Wrinkles, Dryness
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    1 week ago
    Feels refreshed

    Although it is not too long I have started using this serum, I feel it will make a difference as it makes my skin to look smooth and healthy, but still doesn't see any difference for my wrinkles. I will order again and keep consistent using to see best results.

  • Matic K.
    Verified Buyer
    Reviewing
    Retinol Serum
    Age Range 25 - 34
    Skin Type Oily
    Skin Concerns Breakouts, Oiliness, Blackheads, Under Eye Circles, Texture
    Rated 3 out of 5 stars
    1 month ago
    So far, no results

    So far, no results. Wil see if anything changes after another month