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Retinol Serum product lightshot with Allure award logo
How to layer Retinol Serum in your routine
Key claim from consumer trial of using Retinol Serum for 6 weeks
Apply retinol in the PM
Apply a pea sized amount of retinol
Key ingredients in Retinol Serum
Model holding retinol serum
Model with swatch of retinol serum on skin
Retinol Serum
Swatch of Retinol that reads 'due nature of ingredients this product may vary in color - however, this does not affect its efficacy or safety'

Retinol Serum | The INKEY List

Starter Retinol to help avoid irritation and target first signs of ageing

4.5
Rated 4.5 out of 5 stars
4.5 Stars (889 Reviews)
£14.00 / 30ml
The ideal Retinol for beginners to introduce your skin to this powerful ingredient. Specially formulated with a slow-release, less irritating form of Retinol, the skin-renewing serum targets first signs of aging and hyperpigmentation. Working to visibly improve the appearance of fine lines, wrinkles and overall skin tone and texture with continued improvement over time.​ ​

Hero ingredient Retinyl Acetate is a derivative of vitamin A and works to gently resurface and enhance surface skin cell turnover, improving appearance of fine lines, wrinkles, and hyperpigmentation. This form of slow-release Retinol has been specifically chosen as a gentler anti aging serum option. The added Squalane, a key antioxidant ingredient, provides additional hydrating and soothing benefits whilst helping to smooth skin's appearance.​ ​

If you are looking to reduce the appearance of post-acne scars, wrinkles and dark spots, once your skin is comfortable with our Retinol Serum, upgrade to the next level with our higher-strength Scar, Mark, and Wrinkle Solution with 1% Retinol.

Suitable for:

  • All Skin Types

Targets:

  • Fine Lines & Wrinkles
  • Hyperpigmentation
  • Uneven Skin Tone & Texture

Awards & Features

Allure 2021 Award
Glamour Award
Women's Health

Delivery info

Standard tracked delivery (Evri)

  • £3.99 or FREE on your first order & orders over £30
  • (2-5 working days*) 

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  • (Up to 2 working days if ordered before 8pm, excluding weekends*)

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Compare with...

This product

Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Suitable for those with with fine lines, slight discolouration or are new to using Retinol.
  • •Formulated with a slow-release, low irritating form of Retinol to be introduced slowly as part of your PM routine.

or

Have you tried?

Scar, Mark and Wrinkle Solution

Scar, Mark and Wrinkle Solution

  • •Suitable for those who have marks in the form of post-acne scars, dark discolouration or deep wrinkles which give the appearance of uneven texture and tone.
  • •Formulated with our highest level of Retinol (1%) with minimal irritation, only to be introduced slowly as part of your PM routine.

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  • Before and after comparison
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

4.5
Rated 4.5 out of 5 stars
Based on 889 reviews
Total 5 star reviews: 606 Total 4 star reviews: 176 Total 3 star reviews: 50 Total 2 star reviews: 16 Total 1 star reviews: 41
Reviews Summary
Customers say this serum has a gentle, lightweight texture that absorbs easily into skin. Many note visible improvements in skin texture and fine lines after consistent use. The formula works well for beginners, with users successfully building up frequency from twice weekly to more regular use. While most find it effective and non-irritating, some mention an unpleasant scent. Common feedback includes the serum's smooth application and compatibility with other products. A few users report no noticeable results after several weeks of use, though most see positive changes within 1-2 months.
889 reviews
  • Pete I.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 45 - 54
    Skin Type Normal
    Skin Concerns Fine Lines and Wrinkles, Plumping, Under Eye Circles, Puffiness
    Sensitive Skin Friendly? No
    Rated 5 out of 5 stars
    1 hour ago
    Retinol

    Really happy with this product

  • Amanda W.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 55 - 64
    Skin Type Normal
    Skin Concerns Fine Lines and Wrinkles, Puffiness
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    13 hours ago
    Use every other night

    I have always been a bit wary of using retinol but this serum has been fine . I started of using it every 3rd night and recently moved to every second night. There is a noticeable difference in my skin but I have been using all the products that were recommended. They all work together so I can't say anything about using the products on their own

  • Jessica D.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 25 - 34
    Skin Type Combination
    Skin Concerns Texture, Breakouts, Acne Scars, Blackheads
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    Yesterday
    Love it

    Love this product. Reasonably priced. Happy with the results and part of my nightly skin routine. The only issue I have is that I don't think the packaging is the best for this product. It's quite watery and since the product stands up a lot of the product and pour out if you're not careful.