Face Serums

Transform your skin with our collection of targeted face serums, designed to address your specific skin concerns with powerful, proven ingredients. From brightening Vitamin C serums to hydrating Hyaluronic Acid treatments, each facial serum delivers potent actives directly where your skin needs them most. Whether you're looking to tackle signs of ageing with our Retinol serums, boost hydration with Polyglutamic Acid, or clear blemishes with Niacinamide, we've formulated effective solutions for every skin type and concern. Our transparent approach means you'll always know exactly what's in your skincare and why it works. New to serums? Take our Skincare Quiz to discover which face serums are perfect for your routine, or explore our complete guide to building your personalised skincare routine.

In your recipe You've bought before

4.7
Rated 4.7 out of 5 stars
4.7 Stars (3,098 Reviews)

Hyaluronic Acid Serum - 30ml

Instantly hydrates, plumps & firms skin in a lightweight, non-sticky formula - just £9

£9.00
In your recipe You've bought before

4.4
Rated 4.4 out of 5 stars
4.4 Stars (649 Reviews)

15% Vitamin C + EGF Serum

Brightening serum to target hyperpigmentation and uneven skin tone

£15.00
In your recipe You've bought before

4.5
Rated 4.5 out of 5 stars
4.5 Stars (938 Reviews)

Exosome Glow Serum

Hydrating glow serum with 6-in-1 skin rejuvenation - clinically proven results in 14 days*

£20.00
In your recipe You've bought before

4.6
Rated 4.6 out of 5 stars
4.6 Stars (129 Reviews)

Advanced 0.2% Retinal Serum

Clinically proven to work 11x faster than standard retinol*** - see visible anti-ageing results in just 1 week*

£15.00
In your recipe You've bought before

4.7
Rated 4.7 out of 5 stars
4.7 Stars (3,098 Reviews)

Hyaluronic Acid Serum - 60ml

Instantly hydrates, plumps & firms skin in a lightweight, non-sticky formula

£16.00
In your recipe You've bought before

4.8
Rated 4.8 out of 5 stars
4.8 Stars (96 Reviews)

Starter Retinol Serum

A gentle retinol that smooths fine lines in 7 days* - perfect for sensitive skin and retinol beginners

£12.00
In your recipe You've bought before

4.6
Rated 4.6 out of 5 stars
4.6 Stars (422 Reviews)

Ectoin Hydro-Barrier Serum

Clinically proven to strengthen skin barriers while deeply hydrating sensitive skin

£15.00
In your recipe You've bought before

4.7
Rated 4.7 out of 5 stars
4.7 Stars (3,098 Reviews)

Supersize Hyaluronic Acid Serum - 100ml

Instantly hydrates, plumps & firms skin in a lightweight, non-sticky formula

£22.00
In your recipe You've bought before

4.5
Rated 4.5 out of 5 stars
4.5 Stars (48 Reviews)

360° Skin Clearing Serum

Balance. Clear. Fade. 1 Serum for All 3 Stages of Blemishes

£16.00
In your recipe You've bought before

4.3
Rated 4.3 out of 5 stars
4.3 Stars (426 Reviews)

10% Azelaic Acid Serum for Redness Relief

Clinically proven to minimises redness in 4 days* and soothe skin that feels irritated. Suitable for sensitive and rosacea-prone skin.

£16.00
In your recipe You've bought before

4.5
Rated 4.5 out of 5 stars
4.5 Stars (739 Reviews)

10% Niacinamide Serum

Visibly reduces excess oil, blemishes and enlarged pores

£10.00
In your recipe You've bought before

4.5
Rated 4.5 out of 5 stars
4.5 Stars (332 Reviews)

Beta Hydroxy Acid (BHA) Serum

Gently unclogs pores and targets blackheads

£10.00
In your recipe You've bought before

4.2
Rated 4.2 out of 5 stars
4.2 Stars (327 Reviews)

Tranexamic Acid Serum

Reduce hyperpigmentation & fade dark spots

£16.00
In your recipe You've bought before

4.3
Rated 4.3 out of 5 stars
4.3 Stars (771 Reviews)

Succinic Acid Treatment

Clincally proven to visibly improve blemishes fast

£11.00
In your recipe You've bought before

4.5
Rated 4.5 out of 5 stars
4.5 Stars (472 Reviews)

Hydrocolloid Invisible Pimple Patches - Pack of 22

Clinically proven to reduce breakouts in 4 hours*

£9.00
In your recipe You've bought before

4.4
Rated 4.4 out of 5 stars
4.4 Stars (507 Reviews)

Polyglutamic Acid Serum

Lock in moisture for smooth skin instantly

£15.00
In your recipe You've bought before

4.2
Rated 4.2 out of 5 stars
4.2 Stars (314 Reviews)

20% Niacinamide Serum

Help balance excess oil, improve skin texture and reduce the appearance of pore size.

£16.00
In your recipe You've bought before

3.1
Rated 3.1 out of 5 stars
3.1 Stars (259 Reviews)

Vitamin C Serum

Brightens, protects, and reduces signs of aging

£12.00

FAQs

Our askINKEY digital skincare advisors are experts with deep product knowledge, here to answer your most asked questions and make skincare as simple as possible.

Your ideal face serum depends on your primary skin concerns. For hydration, try our Hyaluronic Acid Serum suitable for all skin types. For brightness and vitamin C benefits, our 15% Vitamin C + EGF Serum targets hyperpigmentation. If you're new to anti-ageing, start with our Starter Retinol
Apply your facial serum to clean skin before moisturiser, both morning and evening. Use a few drops and gently press into skin until absorbed. Always apply SPF in the morning when using active serums like Vitamin C or Retinol. Layer thinnest to thickest consistency for best absorption.
Face serums contain higher concentrations of active ingredients in lightweight formulas that penetrate deeper into skin. While moisturisers focus on hydration and barrier protection, serums target specific concerns like fine lines, dark spots, or texture with potent actives like Vitamin C, Retinol, or Niacinamide.
Hydrating serums like Hyaluronic Acid show immediate plumping effects, while active ingredient serums take longer. Vitamin C serums may brighten skin in 2-4 weeks, while Retinol serums typically show anti-ageing benefits after 6-12 weeks of consistent use. Consistency is key for best results.
Yes, but layer carefully and avoid mixing certain actives. Use Vitamin C in the morning and Retinol at night. Hydrating serums like Hyaluronic Acid can be layered with most actives. If you're using multiple serums, apply thinnest consistency first and allow each to absorb before applying the next.