Retinol Serums & Skincare Collection

Just launched Starter Retinol Serum & Advanced Retinal Serum. Renewed. Strengthened. Glowing skin. Built to last

Expert retinol skincare for every skin journey. Whether you're new to vitamin A or ready to advance your routine, our expertly formulated retinol collection delivers visible results without compromise. From our gentle Starter Retinol perfect for beginners, to our potent Advanced Retinal for experienced users – discover retinol serums and creams designed for smoother, more radiant skin. Our retinol serums and retinol cream work to gently resurface and recharge your skin, supporting natural renewal processes. Each slow-release retinol formula is designed to minimise irritation whilst maximising anti-ageing results.

Beginner-friendly: Gradual introduction with gentle, slow-release retinol formulation. Advanced anti-ageing options: Higher potency for experienced retinol users. Overnight renewal: Enhanced skin cell turnover whilst you sleep. Visible results: Improved fine lines, wrinkles, and hyperpigmentation concerns

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4.8
Rated 4.8 out of 5 stars
4.8 Stars (92 Reviews)

Starter Retinol Serum

A gentle retinol that smooths fine lines in 7 days* - perfect for sensitive skin and retinol beginners

£12.00
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4.6
Rated 4.6 out of 5 stars
4.6 Stars (122 Reviews)

Advanced 0.2% Retinal Serum

Clinically proven to work 11x faster than standard retinol*** - see visible anti-ageing results in just 1 week*

£15.00

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5.0
Rated 5.0 out of 5 stars
5.0 Stars (2 Reviews)

Smooth + Strengthen Duo

A beginner-friendly anti-ageing duo to smooth and strengthen

£28.50 ~~£30.00~~
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4.6
Rated 4.6 out of 5 stars
4.6 Stars (122 Reviews)

Advanced 0.2% Retinal Serum Duo

Clinically proven to work 11x faster than standard retinol*** - see visible anti-ageing results in just 1 week*

£28.50 ~~£30.00~~

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Retinol Boost Duo

Your skin longevity power duo. Renew by day. Repair by night.

£30.40 ~~£32.00~~
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4.8
Rated 4.8 out of 5 stars
4.8 Stars (92 Reviews)

Starter Retinol Serum Duo

A gentle retinol that smooths fine lines in 7 days* - perfect for sensitive skin and retinol beginners

£22.80 ~~£24.00~~
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5.0
Rated 5.0 out of 5 stars
5.0 Stars (1 Review)

Starter Retinol Protection Duo

Encapsulated retinol power + daily SPF defence, the gentle, effective way to transform your skin

£25.65 ~~£27.00~~
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Advanced Retinal Protection Duo

Clinically Proven Retinal + Daily SPF Defence - Your Smartest Anti-Ageing Investment

£28.50 ~~£30.00~~

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4.8
Rated 4.8 out of 5 stars
4.8 Stars (15 Reviews)

Intro Routine for Anti-Ageing

The complete beginner's anti ageing routine - 4 steps to visibly reduce fine lines & wrinkles

£42.70 ~~£61.00~~
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4.5
Rated 4.5 out of 5 stars
4.5 Stars (2 Reviews)

Retinal + Exosome Glow Serum Duo

Advanced retinal and exosome technology for radiant, youthful skin.

£33.25 ~~£35.00~~

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5.0
Rated 5.0 out of 5 stars
5.0 Stars (1 Review)

Revive + Renew Trio

Clinic-Level Results in 3 Simple Steps. Smooth, Brighten & Strengthen in Just 7 Days

£48.60 ~~£54.00~~

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5.0
Rated 5.0 out of 5 stars
5.0 Stars (3 Reviews)

Fine Lines & Wrinkles Trio

Your must-haves to deeply hydrate, strengthen the skin’s barrier and visibly reduce fine lines and wrinkles

£41.40 ~~£46.00~~
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5.0
Rated 5.0 out of 5 stars
5.0 Stars (3 Reviews)

Anti-Ageing Retinal Routine

Clinically proven to reduce wrinkles & improve skin texture in 4 weeks

£58.65 ~~£69.00~~

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4.7
Rated 4.7 out of 5 stars
4.7 Stars (29 Reviews)

Beginners Retinol Duo

Begin with gentle, proven formulations that work together to address fine lines, wrinkles, and skin texture simultaneously.

£23.75 ~~£25.00~~
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4.0
Rated 4.0 out of 5 stars
4.0 Stars (5 Reviews)

Hyperpigmentation & Scar Routine

Clinically proven 4-step routine with Advanced Retinal to visibly reduce hyperpigmentation, blemish scars and post-blemish marks in 4 weeks.

£39.95 ~~£47.00~~

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FAQs

Our askINKEY digital skincare advisors are experts with deep product knowledge, here to answer your most asked questions and make skincare as simple as possible.

Our Starter Retinol contains a gentle, slow-release retinol formulation perfect for those new to vitamin A skincare. It's designed to introduce your skin gradually to retinol benefits with minimal irritation. Advanced Retinal features a more potent retinal (retinaldehyde) formula for experienced users who want enhanced anti-ageing results. The key difference is potency and your skin's tolerance level – start with Starter Retinol if you're new to retinoids, or choose Advanced Retinal if you're ready for the next level.
Our Starter Retinol Serum is specifically formulated for retinol beginners. This gentle introduction features slow-release technology that helps minimise potential irritation whilst delivering visible results. Start by using it 2-3 times per week in your evening routine, gradually building up frequency as your skin adapts. The lightweight serum format makes it easy to layer with your existing skincare routine. Learn which retinol product is right for you
Beginners: Start with our Starter Retinol 2-3 times per week, applying in the evening only. Gradually increase to every other night, then nightly as tolerated. Always use SPF during the day. Experienced users: Our Advanced Retinal can typically be used 4-5 times per week initially, working up to nightly use. If transitioning from another retinol, start conservatively and adjust based on your skin's response. Remember: consistency matters more than frequency. Better to use retinol regularly at a lower frequency than inconsistently at higher doses.
Retinol serums are clinically proven to address multiple skin concerns through enhanced skin cell turnover: Fine lines and wrinkles: Stimulates collagen production for smoother skin Uneven skin tone: Helps fade hyperpigmentation and dark spots Rough texture: Resurfaces skin for improved smoothness Enlarged pores: Regular use can minimise pore appearance Dullness: Reveals brighter, more radiant skin Our retinol collection targets these concerns with formulations suitable for different experience levels.
Safe combinations: Hyaluronic acid, niacinamide, ceramides, and peptides work beautifully with retinol. Always apply retinol to clean skin, then layer hydrating ingredients on top. Avoid combining with: Vitamin C, AHA/BHA acids, and benzoyl peroxide in the same routine, as these can increase irritation risk. Pro tip: Use vitamin C in your morning routine and retinol at night for maximum benefits without interactions. Our retinol serums pair perfectly with hydrating serums and moisturisers. Learn what not to mix with retinol
Our retinol collection stands out through: Slow-release technology: Gradual delivery minimises irritation whilst maximising results Clear progression: From Starter Retinol to Advanced Retinal, we guide your retinoid journey Knowledge-first approach: Transparent formulations with clear usage guidance Accessible pricing: Professional-grade ingredients without premium pricing Beginner-friendly: Specifically formulated options for those new to vitamin A We believe effective anti-ageing skincare should be accessible to everyone, regardless of experience level.