Customers say this serum is deeply hydrating and leaves skin feeling soft, smooth, and plump without stickiness. Many appreciate its lightweight texture that absorbs quickly and works well under makeup and other skincare products. Users frequently mention applying it to damp skin after cleansing for best results. Common praise includes its affordability and effectiveness for various skin types, including sensitive and acne-prone skin. Many customers are repeat purchasers who consider it essential to their routine. Some note the small bottle size, with a few wishing for larger options. One customer experienced a faulty pump mechanism.